The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? What is it? I had to find the person behind …
Superbowl Play-by-Play 🏈🎶
Another interesting NFL season is in the books. Super Bowl LIV (too perfect for Dave Grutman’s infamous Miami club, which always has its biggest night on Sunday) offered up a lot of interesting musical notes. It was watched by …
GRAMMYs Postgame
Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, an unspeakable tragedy struck with the passing of Kobe Bryant, …
It’s Grammy Season
This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, The 61st annual Grammy Awards is set to honor the …
Strategizing in Nue Ways
Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to stagnate.Fred Wilson, one of New York’s top tech investors and …
Art Basel 2019
From Thanksgiving to Black Friday, from Small Business Saturday to Giving Tuesday, I leaned into this holiday week bigtime and I hope you did, too. Now, I’m boarding a plane to Miami for Art Basel.The Art Basel Miami Beach …
Week Of Greatness
As you know by now, I’m a big fan of “weeks.” From Social Media Week to Brandweek and every week in between, these extended marketing and info-sharing gatherings are a great way to concentrate efforts around central themes. But …
Good Art Chill 🎭❄️
Greetings from Chicago where I’m working remotely this week. Like Sinatra said, “it’s my kind of town!”But last weekend I had a night to remember in New York. I finally checked out David Byrne’s American Utopia on Broadway at the …
A Beautiful Collaboration
Nue lives at the intersection of music, technology, and brands. We love entrepreneurs and we’ve designed the agency to help both artists and brands thrive in that environment. That’s why we are particularly excited about a new partnership that …
California Love 🌴
Pac and Dre said it best: “California…knows how to party.” I think I proved it this past week. Coming off an awesome shoot with Foot Locker for their Week of Greatness campaign (sneaker commercial of the year!) and a weekend …
The Business of Culture
“Culture” is one of the most overused buzzwords of the decade. By definition, culture is “the arts and other manifestations of human intellectual achievement regarded collectively; the customs, arts, social institutions, and achievements of a particular nation, people, or other …
Partying with a Purpose
Legendary Motown-era talent executive, Suzanne de Passe, once told me, “it’s important to do good, especially as you are doing well.” This is one of the reasons I love the 4th quarter. The charity galas are kicking into gear …
Music Marketing 20/20
This week we hosted one of my favorite CRWN episodes to date. The guest was none other than Wale. Wale and I go way back — before his Rick Ross and Mark Ronson days — and it’s awesome to see …
Songs that Shook 🇺🇸
We typically do our CRWN series with the hottest artists when they’re at their most relevant. But when it comes to Amir “Questlove” Thompson and Tariq “Black Thought” Trotter of The Roots, that’s tough to do. They’re always reaching new …
IP-NOpe
First, we saw my friends at WeWork hold back their IPO. Next, Peloton took their shot and tumbled right out of the gate. Then, top-tier talent agency William Morris / Endeavor had to pump the breaks on their IPO plans …