Hats off to Lil Nas X. Cowboy hats, that is. With his debut EP, the Atlanta native let the world know that “Old Town Road” was not a one-hit wonder. Yes, the smash of all smashes remains #1 for …
The Hustle of A$AP Ferg
A$AP Ferg is everywhere, but ain’t nothin’ new. It’s been that way for years. His non-stop hustle has resulted in tremendous growth and he’s now bigger than ever. Ferg is borrowing a page from the Busta Rhymes playbook, staying on …
The Biggest Band in the World
Are the Jonas Brothers the biggest band in the world right now? In a market run by mainstream niches, it’s tough to say. But it sure feels like they’re crossing over better than anyone else. Their new album, Happiness Begins, …
Pot or Not?
On Friday, we co-hosted a stellar event in Southampton called Pot or Not. The Or Not Experience is the proprietary conference collaboration between Loeb.nyc and Bonin Ventures. Geared towards brand marketers and focused on consumer trends, the event is designed …
‘Ello Governor!
As the Summer wind blew in this weekend, I got excited. Not just to pull out the white linens and seersucker suits, but because it’s festival season in New York again. We’re fortunate to kick things off with the standard-bearer, …
Art and Film and Social Media, Oh My!
What a week it was in NYC. With Frieze, Social Media Week, and the Tribeca Film Festival happening simultaneously, the creative conversations flowed in every direction, everywhere you looked. I may see through a biased lens, but the red threads …
Jay Z is Music’s Padrino
New York loves a good comeback, or in the case of Webster Hall’s grand re-opening on Wednesday night, two comebacks. Not only did the legendary venue open its newly renovated doors, but it was also christened by the king …
Market Local, Act Global
There was a time not long ago when “thinking globally” was boardroom gospel. Every marketing idea was an overarching, 30,000-foot strategy designed to attract attention to the world over. But the times have changed (again). Now, instead of setting …
The Grass Is Greener
Growing up, this week always featured one of my favorite holidays. No, I’m not talking about Passover. I’m talking about 4/20. The Cannabis business is one of the “Nue frontiers” we are most focused on. I pinch myself when I …
Phygitally Focused on CRWN & J.Lo
In the early days of the social media boom, musicians were at the forefront of utilizing digital media to amplify their appearances and build awareness around their shows. Now as the quest for likes becomes a way of life, more …
Realizing Nipsey’s Vision
We lost an icon this week. It’s so sad to hear about the sudden passing of Nispey Hussle, an artist, entrepreneur, and motivator in the truest sense of the word. Nispey transcended music. He transcended coasts. He was indie. He …
Get GOT
If I had to write a two-word marketing mantra for the digital age, it would be this: Be everywhere. Meeting your customers “where they are” is nothing new, but social media has taken it to new heights. If you aren’t …
That Nue New York
Wandering around New York this weekend, I realized how much the city continues to change. I’m typically a champion of change, but I catch myself worrying about the Big Apple losing its character and, more precisely, its ability to move …
Video Is The New Black
It’s been 22 years since Bill Gates famously framed online marketing in royal terms with three words of wisdom: content is king. The 2010’s clarified this further, with the kings and, more frequently, the queens of content coalescing around one …
South by South Ex
Dear SXSW, I used to love you. You were the ultimate annual jam session, the bridge between music and tech, and the epicenter of innovation. It was so pure, so limitless. I would whisper sweet nothings into your warm Austin …