Culture, Media & Opportunity in NYCThe media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1 upset of Boston in the conference semis, and the Big Apple …

April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s Opening Pitch, WrestleMania, and Record Store Day. Here are the …

As a cultural marketing agency, you get to wear a lot of errrrr…. hats!  This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,” starring music artist Chelsea Cutler. To commemorate the start of …

This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights by merging with UFC and going public under Ari Emanuel …

What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark new reality. February flew by with cultural tentpole events like …

Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My trainer is even telling me the best shoes to get …

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are met. This doesn’t happen overnight. It takes time to make deep, emotional connections with consumers. It might take …

There is a lot of talk about new tech and AI floating around. Innovation is cool and all, but new artists are the lifeblood of this industry. I love knowing that every 6 months or so, a new player enters …

We’re hitting the halfway point of these roaring twenty-twenties and it’s fascinating to see how fast things are transforming. It feels like we’re headed into a boom year with big opportunities. At Nue, we typically try to create and react …

It’s important to reconcile the past in order to understand the future. History doesn’t necessarily repeat itself, but it does have a rhythm and a rhyme. As we finish out the year, I want to give a proper look-back before …

As we head into the final weeks of 2024, everyone and every platform is looking back while forging ahead. I love a good trend report and I’m a sucker for a “year in review.” I’m taking notes as we build …

Miami Art Week is in full bloom. Last night, Scope Art Fair had their friends and family dinner and it was a ball. I got a chance to re-connect with music tech all-stars, Julie Pilat and will.i.am. Today, the Art …

Past: When I started in this business at the turn of the century, there was a very different landscape. Then, Napster happened, and for the decade that followed, it felt like the industry was being decimated by the digital revolution. …

Who’s ready for a little industry gossip mixed with a marketing case study? Grab your coffee and stay with me for a second – we’re trying something different this week. 28-year-old country singer-songwriter, Zach Bryan, was dating 25-year-old influencer and …

Well…we’re here. It’s Election Day. When it comes to curation, I’m a big believer in data + POV + insider information. That’s why Clay Durant and I dedicated this week’s Stat of the Week to covering both music and election details.  …