Blogs - Nue Agency

Greetings From The City

Today, Clayton and I are bringing our Beats, Bytes & Brands concept from URL to IRL, doing a masterclass on livestreaming on the stage at Social Media Week. Together we designed a power-packed class with tons of insights, how-to’s, and actionable takeaways. (Clayton is also graduating this month with a master’s from the NYU Music Business program, […]

New Orleans Has a Branding Problem

Where y’at? Because I’m in New Orleans. Well, I was last week… It’s one of the greatest cities in the world. It’s charming and unique, and every time I visit I have an absolute ball. If you like music, food, and culture, it’s pretty much impossible to have a bad time there. Alex K (my […]

5 Music Brand Marketing Themes That Defined Q1

Recently, I took the opportunity to look back at the major deals 2022 has yielded thus far and highlighted some of the relevant trends. Every month I deep dive into our industry for an Adweek column I co-author with Clayton Durant; we get insights from some of the top players at the top companies to […]

Greenest Week of 2022

Welcome to the Greenest Week of 2022, where 4/20 and Earth Day fall in the same 7-day window and Spring emerges. There’s certainly a lot to appreciate. Since the SAFE Banking Act passed the House (for a fourth time) in April 2021, the Cannabiz has had its challenges. The bill’s fate in the Senate remains […]

How Brands Will Define Web 3.0

As Web3 continues to ripple through culture, I’m thinking about what history can teach us in this moment. Similar to the internet’s first two booms (Web1 and Web 2.0), Web3’s growth will be about adoption and usability. The public won’t care about the blockchain or the metaverse until they need to, and that will only […]

Bad Bunny Takes America

Over Grammy weekend, the winner of the Best Música Urbana Album award wasn’t in Las Vegas, he was in Miami performing before a super sold out crowd for the third night in a row. The post-show party spilled into the streets with people singing, dancing, and having the time of their lives. I got to […]

WaleMania Takes Dallas

Tomorrow I head to Dallas, home of this year’s Wrestlmania. Besides the Super Bowl, Wrestlemania is the biggest single-day sports event of the year. This year, I’ve been tapped by my former client and long-time collaborator, Wale, to help executive produce WaleMania. WaleMania is the quintessential hip-hop and wrestling event, taking place (almost) every year […]

NFTalks with Music & Water’s Cherie Hu

Spring hasn’t quite sprung in NYC, but we don’t have that problem in my new hometown of Miami 🙂 The Miami scene is going crazy right now. Miami Music Week, Miami Tech Month, and The Miami Tennis Open are all going down in the span of a couple weeks. But I’m really excited about the […]

Keep It Pro, Not Con

It’s fascinating to see Hollywood’s latest obsession with fallen CEOs and con artists. There’s a barrage of hit shows, ranging from The Tinder Swindler to Inventing Anna, that are dominating the TV discourse. Do we really need docuseries on Elizabeth Holmes, Travis’ Super Pumped days at Uber, and Adam Nueman’s We Work rise and golden […]

Social Media Warfare

What’s happening in the world is very disturbing. It’s horrific to think we’ve gone from a pandemic to the most devastating European ground war since WWII. Ukraine has shown tremendous resolve in the early days of the invasion, and world powers have stepped up. This is now a global war that will be determined not […]

Genius or jeen-yuhs

How can you not be inspired by Kanye’s album roll out this week?!? Inspired and…confused? Aggravated? Disappointed? As spectators, we’ve been in a tough spot with Ye, who was diagnosed with bipolar disorder in 2017. As a culture, we are still not having an honest discussion about mental health or the severity and nuance of […]