Beats + Bytes Archives - Page 24 of 38

Why Quarantine Killed Creativity

When the world hit pandemic pause, it seemed like a great time to focus on creating would emerge. But did it? The answer is complicated. Artists are used to going to the studio and being in the room with their collaborators, creating together, and bouncing ideas off each other in real time. Does that same […]

Redefining 2020

Let’s reframe this year. 2020 was the start of a new decade: The Roaring 2020’s! It was supposed to be different. It was supposed to be about clarity. It was supposed to be about growth. Now, it might not be happening the way we anticipated, but it’s happening. It’s happening the way we needed it […]

Black Out Tuesday

Yesterday, the music business pressed pause in solidarity. The collective action was intended to create space for reflection and, as Killer Mike so eloquently put it, “to plot, plan, strategize, organize, and mobilize.” What’s happening in the world is infuriating. It is sickening. It is paralyzing. Racism makes Covid-19 look like the common cold. The industry-wide […]

Pockets of Joy

Summer unofficially kicked off this weekend with a downpour of rain and a flurry of emotions. Things are certainly going to be different this Summer. How different remains to be seen, but it’s safe to say we aren’t going back to BC (before Covid) anytime soon. It was my first time out of town since […]

Text Message Marketing Is The Future

The music industry isn’t known for dealing directly with consumers. There have always been intermediaries such as record stores, venues, ticket platforms, and streaming platforms. The point of purchase was never really between the artist and the fans. Even with social media opening up the conversation and granting newfound access, the massive fanbases on platforms […]

Tune in Today To Social Media Week

If you’re able to look on the bright side during these dark times, you’ll see clearly that COVID-19 has brought us closer together. And the backbone of this development has been our beloved social media. Now, Social Media Week – the world’s most important gathering of influential leaders in marketing, entertainment, media, and technology – has launched #SMWONE, […]

IT’S A VIBE: A QUARANTINE TIMEPIECE FROM NUE TO YOU

Above all, we’re fans of music. We love it. We live it. And you KNOW we believe in the power of marketing with it. After seven weeks of quarantine, we’re all going a little stir crazy. Typically around this time of year we break out a fresh pair of white kicks and ease into our […]

In Game Concerts

Coming off the high of last week’s NFL Draft After Party hosted by Oikos, I was keen on more hits in the music tech space. Another obvious standout was the Travis Scott and Fortnite collaboration. Travis’ in-game performance certainly wasn’t the first of its kind — we all know about Marshmellow’s DJ set — […]

Brands, Patrons of the Arts

I started my career during the digital revolution. The record business was being decimated and the main drivers of income for artists were live events, tours, and festivals. That was Nue’s original focus. Despite the immense backlash over the digitization of music at the time, we firmly believed technology would not only find a […]

The Evolution of Beats & Bytes

What a time…to be online. With more and more reports predicting live events will be out of commission until 2021 (and potentially as late as fall 2021), it looks like digital socializing is here to stay. We’ve been keeping our typing fingers on the pulse of what’s happening and, despite the very real hardships […]