Beats + Bytes Archives - Page 24 of 39

TikTok On The Clock

The world is changing before our eyes. Things are not going back to how they were. The line between “next” and “now” is completely blurred. So now more than ever, it’s important to have insight and catch trends early. Naturally, the youth are leading the way. Generation Z, the mobile-first generation, is mobilizing with a […]

Same Year, New Me

This week marked my 41st orbit around the sun and my what a 366 days it was (leap year gang). I must say I’m humbled to bare witness to the life-affirming changes the world is undergoing. Professional highlights from the past 12 months include working with Planned Parenthood, Foot Locker, Oikos, and YouTube Music; partnering […]

Summer Revolution

The creatives’ juices are flowing. New ideas are beginning to blossom. Music is starting to connect again and feel raw. The soundtrack to summer is taking shape. I’m seeing a burst of fresh apps, products, and companies, which is huge. New platforms are crucial because technology is the key to novel ideas gaining traction. Many […]

Fire In Little Africa

Donald Trump tried to strike a match in Tulsa this weekend but it completely backfired thanks in part to the power of TikTok and the fans of K-pop sensations such as BTS and Blackpink. Those pesky “TikTok teens,” as media outlets called them, RSVP’d for hundreds of thousands of rally slots in an effort to inflate […]

Why Quarantine Killed Creativity

When the world hit pandemic pause, it seemed like a great time to focus on creating would emerge. But did it? The answer is complicated. Artists are used to going to the studio and being in the room with their collaborators, creating together, and bouncing ideas off each other in real time. Does that same […]

Redefining 2020

Let’s reframe this year. 2020 was the start of a new decade: The Roaring 2020’s! It was supposed to be different. It was supposed to be about clarity. It was supposed to be about growth. Now, it might not be happening the way we anticipated, but it’s happening. It’s happening the way we needed it […]

Black Out Tuesday

Yesterday, the music business pressed pause in solidarity. The collective action was intended to create space for reflection and, as Killer Mike so eloquently put it, “to plot, plan, strategize, organize, and mobilize.” What’s happening in the world is infuriating. It is sickening. It is paralyzing. Racism makes Covid-19 look like the common cold. The industry-wide […]

Pockets of Joy

Summer unofficially kicked off this weekend with a downpour of rain and a flurry of emotions. Things are certainly going to be different this Summer. How different remains to be seen, but it’s safe to say we aren’t going back to BC (before Covid) anytime soon. It was my first time out of town since […]

Text Message Marketing Is The Future

The music industry isn’t known for dealing directly with consumers. There have always been intermediaries such as record stores, venues, ticket platforms, and streaming platforms. The point of purchase was never really between the artist and the fans. Even with social media opening up the conversation and granting newfound access, the massive fanbases on platforms […]

Tune in Today To Social Media Week

If you’re able to look on the bright side during these dark times, you’ll see clearly that COVID-19 has brought us closer together. And the backbone of this development has been our beloved social media. Now, Social Media Week – the world’s most important gathering of influential leaders in marketing, entertainment, media, and technology – has launched #SMWONE, […]