It’s been 22 years since Bill Gates famously framed online marketing in royal terms with three words of wisdom: content is king. The 2010’s clarified this further, with the kings and, more frequently, the queens of content coalescing around one …
South by South Ex
Dear SXSW, I used to love you. You were the ultimate annual jam session, the bridge between music and tech, and the epicenter of innovation. It was so pure, so limitless. I would whisper sweet nothings into your warm Austin …
Inclusive & Exclusive Event Marketing
It was interesting to read about the evolution of the Vanity Fair Oscar Party in the Sunday Styles this weekend. Already the Oscars’ most daunting door to beat down, the event is now more exclusive than ever, only there’s a …
The Real Guitar Hero
This weekend I had the privilege of seeing Gary Clark Jr. perform on SNL, one of the most coveted milestones for a musician. The SNL stage is not only historically iconic, it also feels more relevant than it’s been in …
No More Parties In L.A.
Last night we partied on Mulholland Drive for Khalid’s 21st birthday, and we did it in 21st century fashion. The Nue family provided an exclusive, behind-the-scenes look at the bash for our client, Live.me, and their global audience of 20 …
GRAMMY Weekend 2019
Now that the Super Bowl is over, industry focus shifts from Atlanta to the Grammys this weekend in L.A. Although the awards themselves don’t feel particularly relevant, “Grammy week” is always a big moment for the music business as the …
No Biz Like CannaBiz
The largest growth opportunity in my world right now is the Cannabiz, so much so that I’m willing to bet on New York and New Jersey being recreationally legal in 2019. My gut tells me that by 2021, the whole …
Super Bowl Halftime Thoughts
I’m taking the newsletter in a different direction this week. Typically I focus on what’s happening with Nue but there’s something I’ve been grappling with lately and I want to start a dialogue about it. I love Colin Kaepernick and …
Hotels as Music Businesses?
I had the privilege of attending the W Music Summit last week in Austin, TX. The Summit, lead by Pablo Henderson, shed light on how W intends to enhance its brand through music. From a newly minted record label (W …
Happy Nue Year 💥
All signs point to this being a great era for the music business. More music is being created and consumed than ever before. More artists are touring and the live business as a whole is very healthy. Just look …
Nue Year, New Business
I love the optimism at the top of the year. It lasts through January and even into Spring. I probably say this every 365 days, but I’m as excited and passionate about the music business as I’ve ever been. Growth …
Last Beats & Bytes of 2018!
What December lacks in nice weather and sunlight, it makes up for in reflection. Ripping out that twelfth calendar page always brings a boost of optimism and an eye-opening outlook, what I call “New Year’s magic.” When you do the …
The Curativity Economy
As the year comes to a close, year-end recaps are everywhere you look. With so much content about so much content, how do you know what to pay attention to? One of the top curators of our generation, Tuma Basa, …
Nostalgia and Music
As the year wraps up, it’s exciting to peruse various trend reports and year-end outlook posts. They give you an understanding of what thought leaders and institutions think is slated to make the biggest impact in 2019. We combine this …
Nue Sounds
We like to think of ourselves as cultural anthropologists: always in the mix, digging deep for what’s relevant now, and scouring the landscape for what’s next. One of the pluses of Nue’s agency model is that we get to shape …