Summer unofficially kicked off this weekend with a downpour of rain and a flurry of emotions. Things are certainly going to be different this Summer. How different remains to be seen, but it’s safe to say we aren’t going back …
Text Message Marketing Is The Future
The music industry isn’t known for dealing directly with consumers. There have always been intermediaries such as record stores, venues, ticket platforms, and streaming platforms. The point of purchase was never really between the artist and the fans. Even with …
Tune in Today To Social Media Week
If you’re able to look on the bright side during these dark times, you’ll see clearly that COVID-19 has brought us closer together. And the backbone of this development has been our beloved social media. Now, Social Media Week – the world’s …
IT’S A VIBE: A QUARANTINE TIMEPIECE FROM NUE TO YOU
IT’S A VIBE: A QUARANTINE TIMEPIECE FROM NUE TO YOU 5.6.2020 / Jesse Kirshbaum Above all, we’re fans of music. We love it. We live it. And you KNOW we believe in the power of marketing with it. After seven …
In Game Concerts
Coming off the high of last week’s NFL Draft After Party hosted by Oikos, I was keen on more hits in the music tech space. Another obvious standout was the Travis Scott and Fortnite collaboration. Travis’ in-game performance certainly …
Brands, Patrons of the Arts
I started my career during the digital revolution. The record business was being decimated and the main drivers of income for artists were live events, tours, and festivals. That was Nue’s original focus. Despite the immense backlash over the …
The Evolution of Beats & Bytes
What a time…to be online. With more and more reports predicting live events will be out of commission until 2021 (and potentially as late as fall 2021), it looks like digital socializing is here to stay. We’ve been keeping …
Drop or Not?
To Drop or Not? The big debate between artists, managers, and tech entrepreneurs right now is whether it’s a good time to drop a new project. Blockbuster artists like Lady Gaga are pulling the plug while others, like PARTYNEXTDOOR and …
The Music Business Recession Solution
It was all good four weeks ago, or at least it seemed. Now nearly a month into quarantine, NYC feels like the belly of the beast. I’m keeping my eyes and ears open, surveying what’s happening online like a …
Information Hygiene 😷🎧
With the exception of a few “quarantine culture” memes, there is absolutely nothing funny about what’s happening right now. The world as we know it has drastically changed and focus has shifted entirely to two major issues: public safety and …
🌏 vs 👾
It’s the world vs. COVID-19 and as of now there is no winner. I’m confident, as most of us are, that humankind will prevail, but that doesn’t make it any easier to watch the crisis unfold. Events large and small …
Quarantine Culture
Last week when I wrote about Coronavirus, I hoped it would end up looking alarmist. Now we know it wasn’t. I still don’t think existential dread is helpful, but there are certainly lessons to be learned from previous pandemics. What …
Changing Climate
I’m not one to succumb to existential dread or worry about a quarantined, dystopian planet, but it’s a scary time in the world right now. It’s clear that based on fear, fact, or a combination of both, things are going …
Brand Drops
Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the latest trend of unexpected, buzz-worthy collaborations, which The Future Party …
Music Influences Politics!
Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The movie, Rock & Roll President directed by Mary Wharton, was …