Beats + Bytes Archives - Page 15 of 38

Build Mode

It’s build mode! I’m not going to sugarcoat it: It’s tough out here. Recession is looming. There’s a political divide in the U.S. that makes water cooler conversation nearly impossible. A war is going on overseas that feels like the door to a nuclear abyss. Inflation is the highest it’s been in 40 years and […]

Discourse > Discord

Is anybody else feeling overwhelmed by Discord? There has to be a better option! If you’re launching a project, a DAO, or community in Web3, Discord has become the de facto place to connect and share info. But with so many worthwhile projects and communities, I feel like I’ve already hit my quota. I can’t […]

ElemeNFTs

Snapple Elements is launching its newest line of beverages in an unexpected and refreshing way: with an NFT series. Snapple has partnered with Billboard music artist-to-watch, Tierra Whack; renowned street artist, Bradley Theodore; and digital artist extraordinaire, Glassface, to make the impossible possible. Each artist summoned their personal style to create NFTs tied to one of the three […]

Greetings From The City

Today, Clayton and I are bringing our Beats, Bytes & Brands concept from URL to IRL, doing a masterclass on livestreaming on the stage at Social Media Week. Together we designed a power-packed class with tons of insights, how-to’s, and actionable takeaways. (Clayton is also graduating this month with a master’s from the NYU Music Business program, […]

New Orleans Has a Branding Problem

Where y’at? Because I’m in New Orleans. Well, I was last week… It’s one of the greatest cities in the world. It’s charming and unique, and every time I visit I have an absolute ball. If you like music, food, and culture, it’s pretty much impossible to have a bad time there. Alex K (my […]

5 Music Brand Marketing Themes That Defined Q1

Recently, I took the opportunity to look back at the major deals 2022 has yielded thus far and highlighted some of the relevant trends. Every month I deep dive into our industry for an Adweek column I co-author with Clayton Durant; we get insights from some of the top players at the top companies to […]

Greenest Week of 2022

Welcome to the Greenest Week of 2022, where 4/20 and Earth Day fall in the same 7-day window and Spring emerges. There’s certainly a lot to appreciate. Since the SAFE Banking Act passed the House (for a fourth time) in April 2021, the Cannabiz has had its challenges. The bill’s fate in the Senate remains […]

How Brands Will Define Web 3.0

As Web3 continues to ripple through culture, I’m thinking about what history can teach us in this moment. Similar to the internet’s first two booms (Web1 and Web 2.0), Web3’s growth will be about adoption and usability. The public won’t care about the blockchain or the metaverse until they need to, and that will only […]

Bad Bunny Takes America

Over Grammy weekend, the winner of the Best Música Urbana Album award wasn’t in Las Vegas, he was in Miami performing before a super sold out crowd for the third night in a row. The post-show party spilled into the streets with people singing, dancing, and having the time of their lives. I got to […]

WaleMania Takes Dallas

Tomorrow I head to Dallas, home of this year’s Wrestlmania. Besides the Super Bowl, Wrestlemania is the biggest single-day sports event of the year. This year, I’ve been tapped by my former client and long-time collaborator, Wale, to help executive produce WaleMania. WaleMania is the quintessential hip-hop and wrestling event, taking place (almost) every year […]