Blogs - Nue Agency

Newsletter Culture 📈

Newsletters are an important part of my morning. I subscribe to a dozen or so daily blasts that keep me well informed. Some, like MusicRedef, aggregate news. Others report the news. And folks like Cherrie Hu and Dan Runcie deliver full-on thinkpieces. Beats & Bytes is a hybrid of these approaches. We like to curate […]

Building Content Brands In The Pandemic

The world of content has changed. What didn’t work pre-covid might be a smash success in 2020. Live stream concerts, virtual world conferences, zoom salons, XR happy hours… it’s a new world and many of the changes will stick around post-pandemic. One of the breakouts of this era has been VERZUZ. Huge salute to Swizz […]

The Stream to Wellbeing

There is no question that anxiety is high in the world right now. Everything changed overnight, the path forward remains unclear, and day-to-day life continues to be extremely volatile, leaving many folks hurting. In response, many of us are on a constant search for healthy ways to cope. Luckily, my dear friend Peter Rosenstein is […]

Sports Are Back! For Now…

Like all of you, we at Nue are trying to figure out how to make things work in these crazy times. Every block I walk in New York right now has pop-up restaurants. They may be serving at half capacity, but the hustle is real. The spirit is there and the energy is electric. Meanwhile, […]

Bands, Brands and Billions

Every brand needs to think like an artist and every artist needs to think like a brand. With a background as a talent agent, I’m quite familiar with what it takes to find, develop, and nurture artists early on in their careers. And breaking brands is similar: very complicated! We all understand the power of […]

TikTok On The Clock

The world is changing before our eyes. Things are not going back to how they were. The line between “next” and “now” is completely blurred. So now more than ever, it’s important to have insight and catch trends early. Naturally, the youth are leading the way. Generation Z, the mobile-first generation, is mobilizing with a […]

Same Year, New Me

This week marked my 41st orbit around the sun and my what a 366 days it was (leap year gang). I must say I’m humbled to bare witness to the life-affirming changes the world is undergoing. Professional highlights from the past 12 months include working with Planned Parenthood, Foot Locker, Oikos, and YouTube Music; partnering […]

Summer Revolution

The creatives’ juices are flowing. New ideas are beginning to blossom. Music is starting to connect again and feel raw. The soundtrack to summer is taking shape. I’m seeing a burst of fresh apps, products, and companies, which is huge. New platforms are crucial because technology is the key to novel ideas gaining traction. Many […]

Fire In Little Africa

Donald Trump tried to strike a match in Tulsa this weekend but it completely backfired thanks in part to the power of TikTok and the fans of K-pop sensations such as BTS and Blackpink. Those pesky “TikTok teens,” as media outlets called them, RSVP’d for hundreds of thousands of rally slots in an effort to inflate […]

Why Quarantine Killed Creativity

When the world hit pandemic pause, it seemed like a great time to focus on creating would emerge. But did it? The answer is complicated. Artists are used to going to the studio and being in the room with their collaborators, creating together, and bouncing ideas off each other in real time. Does that same […]

Redefining 2020

Let’s reframe this year. 2020 was the start of a new decade: The Roaring 2020’s! It was supposed to be different. It was supposed to be about clarity. It was supposed to be about growth. Now, it might not be happening the way we anticipated, but it’s happening. It’s happening the way we needed it […]