Blogs - Nue Agency

10 Music Marketing Predictions for 2017

Eight percent. The music industry grew 8.1 percent to $3.4 billion in the first half of 2016 and is on pace to expand for the second straight year. That is fantastic news. That means that after a six-year lull we are on track for a comeback. And America loves a comeback. Maybe that’s why the […]

Beats & Bytes: A Giant Year For The Music Business

As we round out the year, it’s time to reflect on 2016 and plot about what’s coming next. We know 2017 is going to be a big year of change and as the streaming wars intensify it’s only going to drive the industry to another year of growth and more great musical experiences. In this […]

Beats + Bytes Holiday Gear Guide

Holiday season is here! That means a lot of new music is dropping in the next few weeks. I’m loving so many of these new tracks and albums that were released this first week in December already. It’s like Christmas came early. But alongside the great music there are also a lot of new products […]

Here is Why Entrepreneurs Everywhere Are Making Meditation an Essential Part of their Daily Routines

I recently learned a new acronym from one of my younger friends: GTI. What sounds like a variety of physical ailment actually stands for “going through it,” or facing a particular stressful or overwhelming time. Part of adulthood is navigating the peaks and valleys of everyday life, and knowing how to recalibrate ourselves after a […]

Beats & Bytes: SXSW in NYC

The holiday rush is here! I can’t believe it’s December already, and we know what this season means. A mad rush to the stores both virtually and in person. As more and more consumer excitement is building, one of this year’s top MVBs (most valuable brands) is becoming clear. This brand smartly integrated with music […]

Beats & Bytes – Thanksgiving Music Industry

Although 2016 has been a tough year there are definitely some bright spots to be thankful for. Mainly, after almost two decades of relentless decline caused by piracy and falling prices, the music business is enjoying a fragile recovery thanks to the growth of paid streaming services like Spotify and Apple Music. More tickets are […]

Beats & Bytes – The Patch 2 Year Anniversary

What a week. Election upsets, the passing of legends such as Cohen, Russell and Ifill. There was much to mourn but in the sour and sweet of it all, the Nue Agency celebrated an important birthday. The Patch, a project with Sour Patch Kids, turned two years old and threw a party where the vibe […]

Beats & Bytes – Make The Music Industry Great Again

We finally made it. Election day is here! What a wild race it’s been. I definitely feel a little anxious. To watch two ridiculously dynamic personalities battling it out to be the leader of the free world is something else. The coverage has been absurd and every day another piece of the plot revealed itself. […]

Beats & Bytes – Social Feedback Loop

This past Halloween season was the biggest ever. I’m sure you felt it too. It’s moved beyond a simple night into weeks of build up and days of parties. According to recent reports Halloween spending was up this year breaking a record high. $8.4 billion U.S. Halloween sales to be exact. We’ve said this before […]

Beats & Bytes – Quality Festivals, Quality Brand Activations

I saw a lot of great festivals this year. Besides quality music, a common theme was quality brand activations. You can read all about my top five that I saw in 2016 right here. The big lesson here: Like any cultural trend, brands need to pick and choose their battles wisely. With millennials, teens and […]

Beats & Bytes – Share Your Tech Ideas

Six months ago we started incubating a new content series for the hip hop tech space called Hot In Tech.You may have seen it in Beats + Bytes before and now we need you. If you are a founder, a creator and/or a person making waves in digital culture we want to talk with you […]