Blogs - Nue Agency

Beats & Bytes: SXSW in NYC

The holiday rush is here! I can’t believe it’s December already, and we know what this season means. A mad rush to the stores both virtually and in person. As more and more consumer excitement is building, one of this year’s top MVBs (most valuable brands) is becoming clear. This brand smartly integrated with music […]

Beats & Bytes – Thanksgiving Music Industry

Although 2016 has been a tough year there are definitely some bright spots to be thankful for. Mainly, after almost two decades of relentless decline caused by piracy and falling prices, the music business is enjoying a fragile recovery thanks to the growth of paid streaming services like Spotify and Apple Music. More tickets are […]

Beats & Bytes – The Patch 2 Year Anniversary

What a week. Election upsets, the passing of legends such as Cohen, Russell and Ifill. There was much to mourn but in the sour and sweet of it all, the Nue Agency celebrated an important birthday. The Patch, a project with Sour Patch Kids, turned two years old and threw a party where the vibe […]

Beats & Bytes – Make The Music Industry Great Again

We finally made it. Election day is here! What a wild race it’s been. I definitely feel a little anxious. To watch two ridiculously dynamic personalities battling it out to be the leader of the free world is something else. The coverage has been absurd and every day another piece of the plot revealed itself. […]

Beats & Bytes – Social Feedback Loop

This past Halloween season was the biggest ever. I’m sure you felt it too. It’s moved beyond a simple night into weeks of build up and days of parties. According to recent reports Halloween spending was up this year breaking a record high. $8.4 billion U.S. Halloween sales to be exact. We’ve said this before […]

Beats & Bytes – Quality Festivals, Quality Brand Activations

I saw a lot of great festivals this year. Besides quality music, a common theme was quality brand activations. You can read all about my top five that I saw in 2016 right here. The big lesson here: Like any cultural trend, brands need to pick and choose their battles wisely. With millennials, teens and […]

Beats & Bytes – Share Your Tech Ideas

Six months ago we started incubating a new content series for the hip hop tech space called Hot In Tech.You may have seen it in Beats + Bytes before and now we need you. If you are a founder, a creator and/or a person making waves in digital culture we want to talk with you […]

Beats & Bytes – San Francisco Spirit

Traveling always helps bring about a change for your mind. New people, new experiences, and new conversations allow us to grow and be inspired and this past weekend in San Francisco was that for me. I was in SF for family business but on Sunday night I had a chance to be social and reconnect […]

Two New NYC Festivals

With great risk comes great reward and this weekend two new festivals launched in NYC. It almost felt a little greedy. After all of the amazing festival music this summer was there any way to top it? Both The Meadows and The Roots Picnic were epic undertakings and a huge congrats to Live Nation and Founders […]

Beats & Bytes: Global Citizen Fest

What a weekend! Global Citizen Festival was the most fun I’ve had all month. Doing good feels good! The Global Citizen Festival is so unique because it combines actionable social good and festival culture. It’s well done and shows the power of music, social good and social media. In between each set there are moments […]

The streaming wars continue to intensify

The streaming wars continue to intensify. Spotify is gearing up for their IPO. Pandora announced a new streaming service rate of $4.95 per month and Questlove as their artist in residence. And there are rumors of Tidal losing 27 million dollars this year yet continuing to put on awesome events and drop top notch exclusives […]