Blogs - Nue Agency

🌏 vs 👾

It’s the world vs. COVID-19 and as of now there is no winner. I’m confident, as most of us are, that humankind will prevail, but that doesn’t make it any easier to watch the crisis unfold. Events large and small are canceled as they should be. The Nue family is at home, self-quarantined, trying to […]

Quarantine Culture

Last week when I wrote about Coronavirus, I hoped it would end up looking alarmist. Now we know it wasn’t. I still don’t think existential dread is helpful, but there are certainly lessons to be learned from previous pandemics. What we are seeing now is a combination of highly irrational and extremely smart thinking. Somewhere […]

Changing Climate

I’m not one to succumb to existential dread or worry about a quarantined, dystopian planet, but it’s a scary time in the world right now. It’s clear that based on fear, fact, or a combination of both, things are going to change for a while.One of the primary areas of impact will be large social […]

Brand Drops

Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the latest trend of unexpected, buzz-worthy collaborations, which The Future Party has dubbed “Productization,” seems like a logical new tactic. Releasing creative, out-of-the-box products to superfans […]

Music Influences Politics!

Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The movie, Rock & Roll President directed by Mary Wharton, was announced on Monday. It illustrates the role of popular music in his campaign, the passion […]

Trapital X Nue

The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? What is it? I had to find the person behind the product. My deep dive led me to a San Francisco-based writer with a vibe […]

Superbowl Play-by-Play 🏈🎶

Another interesting NFL season is in the books. Super Bowl LIV (too perfect for Dave Grutman’s infamous Miami club, which always has its biggest night on Sunday) offered up a lot of interesting musical notes. It was watched by more than 99.9 million people on FOX, more than last year’s broadcast. The Spanish-language simulcast […]

GRAMMYs Postgame

Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, an unspeakable tragedy struck with the passing of Kobe Bryant, overshadowing not only the awards show but the entire media landscape. I am still trying […]

It’s Grammy Season

This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, The 61st annual Grammy Awards is set to honor the best, brightest, and most talented musicians of our time. Or will it? More so than […]

Strategizing in Nue Ways

Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to stagnate.Fred Wilson, one of New York’s top tech investors and thought leaders, calls 2019 “the year that VCs and startup founders began to sour on […]

Art Basel 2019

From Thanksgiving to Black Friday, from Small Business Saturday to Giving Tuesday, I leaned into this holiday week bigtime and I hope you did, too. Now, I’m boarding a plane to Miami for Art Basel.The Art Basel Miami Beach Fair is the place to be this week. Celebrating its 18th anniversary, this international intersection […]