Blogs - Nue Agency

Black Out Tuesday

Yesterday, the music business pressed pause in solidarity. The collective action was intended to create space for reflection and, as Killer Mike so eloquently put it, “to plot, plan, strategize, organize, and mobilize.” What’s happening in the world is infuriating. It is sickening. It is paralyzing. Racism makes Covid-19 look like the common cold. The industry-wide […]

Pockets of Joy

Summer unofficially kicked off this weekend with a downpour of rain and a flurry of emotions. Things are certainly going to be different this Summer. How different remains to be seen, but it’s safe to say we aren’t going back to BC (before Covid) anytime soon. It was my first time out of town since […]

Text Message Marketing Is The Future

The music industry isn’t known for dealing directly with consumers. There have always been intermediaries such as record stores, venues, ticket platforms, and streaming platforms. The point of purchase was never really between the artist and the fans. Even with social media opening up the conversation and granting newfound access, the massive fanbases on platforms […]

Tune in Today To Social Media Week

If you’re able to look on the bright side during these dark times, you’ll see clearly that COVID-19 has brought us closer together. And the backbone of this development has been our beloved social media. Now, Social Media Week – the world’s most important gathering of influential leaders in marketing, entertainment, media, and technology – has launched #SMWONE, […]

IT’S A VIBE: A QUARANTINE TIMEPIECE FROM NUE TO YOU

Above all, we’re fans of music. We love it. We live it. And you KNOW we believe in the power of marketing with it. After seven weeks of quarantine, we’re all going a little stir crazy. Typically around this time of year we break out a fresh pair of white kicks and ease into our […]

In Game Concerts

Coming off the high of last week’s NFL Draft After Party hosted by Oikos, I was keen on more hits in the music tech space. Another obvious standout was the Travis Scott and Fortnite collaboration. Travis’ in-game performance certainly wasn’t the first of its kind — we all know about Marshmellow’s DJ set — […]

Brands, Patrons of the Arts

I started my career during the digital revolution. The record business was being decimated and the main drivers of income for artists were live events, tours, and festivals. That was Nue’s original focus. Despite the immense backlash over the digitization of music at the time, we firmly believed technology would not only find a […]

The Evolution of Beats & Bytes

What a time…to be online. With more and more reports predicting live events will be out of commission until 2021 (and potentially as late as fall 2021), it looks like digital socializing is here to stay. We’ve been keeping our typing fingers on the pulse of what’s happening and, despite the very real hardships […]

Drop or Not?

To Drop or Not? The big debate between artists, managers, and tech entrepreneurs right now is whether it’s a good time to drop a new project. Blockbuster artists like Lady Gaga are pulling the plug while others, like PARTYNEXTDOOR and Jessie Reyez, push on with their release plans. In the record biz heyday, you’d go […]

The Music Business Recession Solution

It was all good four weeks ago, or at least it seemed. Now nearly a month into quarantine, NYC feels like the belly of the beast. I’m keeping my eyes and ears open, surveying what’s happening online like a cultural anthropologist. We’re all hopeful the world will re-open by summer, but we can’t be […]

Information Hygiene 😷🎧

With the exception of a few “quarantine culture” memes, there is absolutely nothing funny about what’s happening right now. The world as we know it has drastically changed and focus has shifted entirely to two major issues: public safety and health, and the economy. We all agree that the main action items are to stay […]