Blogs - Nue Agency

The Return To Live

It’s wonderful to see all of the news about live events. Every time I check my email, more and more festivals are announcing 2021 lineups; tour dates are taking shape; and from what it looks like, tickets are selling well. This might not be a ‘recovery recovery,’ but it’s at least a slingshot-accelerated bounce back […]

Re-imagining Drinko de Mayo

Wishing you a happy May 5th, otherwise known as Cinco de Mayo. Cinco de Mayo is a holiday that celebrates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. Though Mexico won the battle, it did not win the war. So, it is odd that this relatively minor […]

How The West Once Was

Back in the day (around 1946), the country western stars of the time envisioned, invested in, and built a place called Pioneertown in the desert outside Palm Springs, CA. The town was designed as a series of country western sets and became home to more than 50 movies and TV shows. Once the Western boom […]

Cannabiz 🚀

It truly is the Roaring Twenty-Twenties! There seems to be a gold rush in every industry as the world is flush with cash and the future is being written. From E-Sports and Gaming to crypto and NFTs; from music rights and startups to the rise of the mental health industry; from IPOs and SPACs to […]

America’s Return to Normalcy

I can’t begin to describe how excited I am to get back out there and experience live music again. When I was a talent agent, I would hit up at least five shows a week and sometimes three in a night. Our agency was arranging 50+ gigs per weekend in the Spring and Fall college […]

The Museum of NFT

Have you been to a museum recently? A few weeks back, I was lucky enough to see the KAWS exhibit at the Brooklyn Museum, which documents his remarkable rise. KAWS is an artist that epitomizes how to break into the art world “through the kitchen.” As a graffiti artist, he created his buzz and demand […]

NFT Mania

When it comes to the world of Crypto x Music, it really is the wild, wild west out here. I haven’t seen something so exciting, so explosive, so disruptive, and so dangerous since the early days of Napster. NFT mania is dominating culture. It’s a perfect storm of timing, technology, and circumstance, leading to rapid, […]

Grammys Weekend Again? Yawn.

This weekend is the music industry’s biggest weekend. Or is it? Do people really care about The Grammys right now? They certainly didn’t care about the Golden Globes. All of the typical tentpole moments in cultural marketing (NBA All-Star Weekend, SXSW) feel like one long Blurrrrrrrsday. It’s almost impossible to make these events connect without a […]

NFT Music Boom

We are living in a historic time of transformation.The art and music world is changing before our eyes thanks to the potential of NFTs and social tokens. It’s a massive boom that is paving new roads and rewriting the rules. The blockchain is proving to be a truly disruptive and innovative way to track payments, […]

The Future Of Brand Partnerships in Music

The first notable brand partnership in music was forged in 1964 between the Rolling Stones and Rice Krispies following the meteoric rise of television. The 1980’s brought the first mega-deals, with Pepsi’s endorsement of Michael Jackson leading the way. But until recently, brand partnerships were considered taboo in music. Now, instead of being seen as […]

A New Type of CEO

Last week, I published an article in AdAge on why brands need a chief entertainment officer. I’m glad to see it resonating with many of my peers. The truth is, even though this role doesn’t exist within many companies yet, it’s crucial that companies and their executives start thinking more along these lines. The entertainment […]