The Return To Live

In Beats + Bytes by Nue Agency

It’s wonderful to see all of the news about live events. Every time I check my email, more and more festivals are announcing 2021 lineups; tour dates are taking shape; and from what it looks like, tickets are selling well. This might not be a ‘recovery recovery,’ but it’s at least a slingshot-accelerated bounce back for the live and events business.

The music business learned a lot during the pandemic. It was a tough year emotionally that forced us all to explore new options, think outside the box, and build new avenues to revenue. From live-streaming and creative merch deals to the boom in brand partnerships and catalogs, things are looking up for the industry as a whole.

I had my first taste of a live event last week and it was fantastic. The Frieze Art Fair descended upon New York, featuring a series of events, dinners, openings, panels, and shows. While it was missing the magic of music and there weren’t any parties, per se, it was a proper prelude.

A renaissance like we’ve never seen before is on the horizon but there’s still a sense of responsibility here. People are respectful. People are masked. People aren’t partying recklessly. We’re getting there…together.

It’s going to be a summer like none other and you are all invited.

Big shout to my buddy Jon Levy for the release of his new book out this week. Looks right on time from the transition from digital back to physical events.

P.S. Make sure you check out our latest, greatest, and favorite NFT drop this week by EDM Duo Ship Wrek. The auction ends today!
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Also published on Medium.