Blogs - Nue Agency

Manager Mindset

Yesterday, I had the honor of delivering the closing keynote at the Music Managers Forum in Miami. I was interviewed by the Miami Chapter leader, Matt Limones. The event was an invite-only gathering of managers and movers in Miami’s music scene. It took place at META. Miami is an up and coming market that is building for the […]

The Other Type of “AI”

I’ve been thinking a lot about “anticipatory intelligence” since discovering the term this holiday season. Typically used in national security settings to sense, predict, and warn of changing conditions or threats that may require a rapid response or shift in priorities, I believe “the other AI” could be so useful when it comes to trends, […]

Brands Find Their Funny Bone

We have the pleasure of working with The Impractical Jokers and their team. The Jokers are a special troupe. These friends from high school grew up in Staten Island and are living life in such a fun way. They write, produce, and star in their show, and constantly crack up everyone around them. The new […]

A Bevy of Ads

It’s almost Superbowl Sunday, the biggest single day sporting event of the year. All eyes will be on the big game and even more eyes will be on the commercials and halftime show. For many reasons, this year won’t be the “Crypto Bowl” many had expected, mostly because of posterity, but also because one of […]

The 2023 Brand Renaissance

Does anyone else feel it in the air? It took a month to settle in, but the 2023 renaissance has arrived, and I’m not only talking about the Beyonce tour announced this AM. This weekend is music’s biggest night, then the Super Bowl is right on its heels. The commonality between the two is the […]

The Streaming Revolution @ American University

Nue Agency was built on the promise of doing something “new”; something different; something the mainstream agencies weren’t thinking of. That’s why in the early days we focused on two areas where we knew we could form an advantage: the burgeoning tech scene and the college market. When our company launched, the music industry was […]

Web3 So Far in ‘23

We’re two weeks into the year, and I’m disappointed with Web3’s performance so far. Back when we were spending way too much time on Clubhouse (yes, I’m waxing slightly nostalgic about the pandemic) Web3 was really giving WAGMI vibes. Now, it’s clearly not. The main reason NFTs resonated was the promise of revolutionizing fine artwork […]

The Year of the Racquet

Welcome to what has been officially dubbed “Circle Back Week”. 2023 is starting to fire on all cylinders. This week, there’s a lot of talk about ChatGPT, The Golden Globes, and the new music industry business models that Lucian is calling for. I have thoughts on those for another day, but I want to kick […]

What Goes Down Must Come Up

Unless you’re in Vegas for CES, most of us only have one foot in the office this week. Truth be told, I’m back on the road today headed to Minnesota for a retreat. Having offered my list of 2023 predictions across multiple industries – and having come to terms with the fact that the recession […]

Opportunity in Crisis

I’m not going to lie, the roaring twenty twenties are not playing out the way I hoped. We went from a pandemic to a recession to a paranormal state of potential crisis. But there is opportunity in crisis. The world is shifting fast and big evolutions are on the horizon. Last week I broke down […]

Just Dropped: The 2022 Trend Report

As the year winds down, it’s a great time to reflect. 2022 was rough, but it had a few key themes. The new normal of inflation is out of control. There has been massive economic pain inflicted on the global economy that will have a ripple affect for some time. A recession is imminent and […]