Blogs - Nue Agency

Beaches + Bites

We had quite a European adventure these past few weeks, but it’s good to be back in the US of A. Like a cutting edge chef, a great cultural marketer should be in the field sampling and tasting to allow different environments and approaches to expand horizons and further the craft. Travel gets the ideas […]

New York’s Music Month (Let’s Connect)

June is New York Music Month, which features a series of events sponsored by the City of New York, and on the 7th I’m leading a talk titled, The Intersection of Madison Avenue and New York’s Music Scene. There are free passes to attend. My panel will feature distinguished peers adding unique, high-level perspective on brand […]

The Joy Of Mexico

This weekend I was in Maykoba, Mexico for a very special wedding. When they started developing this region in the 90s, there were 200 species. Now, the ecosystem boasts over 500. It felt like a safari outside my hotel window and it was only 2 short hours away from Miami. I’ve been enamored with […]

The Ruler’s Back

This is an exciting year for hip-hop. On August 11th, it turns 50. I fell in love with it back in high school. It was the first music that spoke to me and it’s had my heart ever since. Hip-hop is a culture, a mindset, and a lifestyle. It’s made up of our generation’s greatest […]

The Future of News

Three of our generation’s most culturally relevant news outlets shut down this month. MTV News is kaput, Vice News is going bankrupt, and BuzzFeed News let their whole staff go. Complex is hanging on by a thread. In different eras of my life, these channels meant the world to me and were trusted sources of […]

Focus Your Ideas

There are countless “big baller” weekends in Miami each year, but none are as high roller as when F1 comes to town. The second annual Miami Grand Prix made it clear that this event is going to be a staple down here. It was great to have so many friends in town for the event. […]

School’s Out, But Students Are In

I love working with colleges. I’ve spent a lot of my career with students, whether it was bringing talent to campuses, having a versatile and vibrant intern program, mentoring alums at University of Wisconsin or, as of this week, wrapping up my first college course, “The Streaming Revolution” at American University’s Kogod School of Business. […]

That’s the Anth3m, Get Ya Damn Hands Up!

My trip to Israel has been postponed, so I’m back in the other motherland for NFT.NYC. It’s crazy to think that the first NFT.NYC was three years ago and I’m already feeling nostalgic for an event that once was. I’m seeing a lot of the same people – almost like a traveling circus of the […]

A Love Letter To Music

Music is the universal language. It’s the great connector and the lowest barrier to shifting culture. When you shift culture, all of your long-term KPI’s have the best shot at being realized. Music is extremely dynamic. It’s the trojan horse that travels fast across multiple airwaves. It cuts through the clutter. Music is where tastemakers […]

The SXSW Round Up

SXSW isn’t back, but it’s still fun. I’m still rooting for it. It’s still worth going. Considering how distracted we all were by the looming banking collapse, SX’s opening weekend was pretty inspiring. Austin is still rad and being back in deep conversation with so many friends and colleagues at the scale that this event […]

Will New Owners Revive SXSW?

Greetings from D.C., where I’m teaching The Streaming Revolution at American University’s Kogod School of Business. We’re past the halfway point this semester and I’m happy with how things have turned out so far. This week, we’re diving into short-form video and the “Tiktokification” of content. We’ll cover everything from Vine, to Snapchat, to Musicl.ly, […]