Blogs - Nue Agency

Super Serve the Super Fans

For the longest time, the artist didn’t know who their customer was. They were either going through the record label, Ticketmaster, the promoter, the record store, Spotify, or another monolith. The conversation between the artist and the fan didn’t exist. But now, D2C is the biggest opportunity around. Not all fans are created equal and […]

The New Champions Anthem ⚾

Last week, MLB concluded a remarkable season with a new champion. At the beginning of the season, MLB made some changes that performed very well for the game, including the addition of a pitch clock and larger bases. According to ESPN, game time is down while all the things that make baseball fun are up. […]

Pumpkin Spice Halloween

When you think of October, a couple staples come to mind: Halloween and, of course, pumpkins! This time of year, I’m a pumpkin fanatic. In 2003, Starbucks invented the iconic Pumpkin Spice Latte and forever changed the seasonal beverage game. Now, we have Pumpkin Spice everything, from Beef Jerky to Krispy Kreme Doggie Doughnuts. The […]

Data + Taste

This week at Mondo, during our session, we announced our partnership with music data powerhouse, Chartmetric, to roll out a comprehensive monthly report dubbed “Stat of the Week.” This weekly digest delves into the most talked about brand partnerships in music and the shared benefits that artists and brands gain from these collaborations. Published exclusively […]

Web3 2023

Recently, Alex and I were asked for our take on the state of Web3 in music as part of a trend report from Hype Research. On a macro level, there are many factors that make it hard to predict the future: We have wars in Israel and in the Ukraine; there is looming inevitability around a recession, […]

Seemingly Ranch

The biggest thing in culture this week isn’t the fact that the Forbes CMO Summit and Billboard’s Latin Music Week took place in the same Miami hotel at the same time (although I did wind up seeing Peso Pluma in a beautiful, 300 cap theater). No, the big story is the unexpected relationship between two stars from […]

The Music AI Briefing

I was recently asked by a friend what she should think about when it comes to music and AI, so I put a document together and decided to share it here. Although AI has been around a long time, it had a big consumer moment late last year with the launch of ChatGPT and the […]

Fall Preview Season

As we head into the Fall preview season, one of the most anticipated releases will be coming from The Rolling Stones, who are due to drop on October 20th. This is the Stones’ second record in as many years. After a few false starts and a 17-year release hiatus, they’re going back-to-back and it feels […]

The Magic of Miami

Between the VMAs, Apple’s Wonderlust event, Fashion Week, and the start of NFL season, pop culture talkability may be at its annual peak this week. I’m back in Miami and although our peak season starts in October, it’s a big week down here, too. Brandweek has brought all of the brands and marketers to town. […]

I Got You Open

It’s my favorite time of year, when Open Season and Fashion Week collide. My timeline is filled with so many Open images, past and present. After all, it’s the most attended event in America and the sport’s cultural capital is exploding. Fashion week appears to be on the opposite trajectory — the concept, long lead […]

Step In the Door, Wavin’ the Q4 👋

Every August, I give up La Playa for The Vineyard and this year is no exception. I’m not feeling The Burn (again) and I’m ok with that. Will I regret it one day? Maybe, but this year’s Burning Man seems to have headwinds. Has it finally passed its prime? I cherish this time in MV […]