Blogs - Nue Agency

That’s the Anth3m, Get Ya Damn Hands Up!

My trip to Israel has been postponed, so I’m back in the other motherland for NFT.NYC. It’s crazy to think that the first NFT.NYC was three years ago and I’m already feeling nostalgic for an event that once was. I’m seeing a lot of the same people – almost like a traveling circus of the […]

A Love Letter To Music

Music is the universal language. It’s the great connector and the lowest barrier to shifting culture. When you shift culture, all of your long-term KPI’s have the best shot at being realized. Music is extremely dynamic. It’s the trojan horse that travels fast across multiple airwaves. It cuts through the clutter. Music is where tastemakers […]

The SXSW Round Up

SXSW isn’t back, but it’s still fun. I’m still rooting for it. It’s still worth going. Considering how distracted we all were by the looming banking collapse, SX’s opening weekend was pretty inspiring. Austin is still rad and being back in deep conversation with so many friends and colleagues at the scale that this event […]

Will New Owners Revive SXSW?

Greetings from D.C., where I’m teaching The Streaming Revolution at American University’s Kogod School of Business. We’re past the halfway point this semester and I’m happy with how things have turned out so far. This week, we’re diving into short-form video and the “Tiktokification” of content. We’ll cover everything from Vine, to Snapchat, to Musicl.ly, […]

Manager Mindset

Yesterday, I had the honor of delivering the closing keynote at the Music Managers Forum in Miami. I was interviewed by the Miami Chapter leader, Matt Limones. The event was an invite-only gathering of managers and movers in Miami’s music scene. It took place at META. Miami is an up and coming market that is building for the […]

The Other Type of “AI”

I’ve been thinking a lot about “anticipatory intelligence” since discovering the term this holiday season. Typically used in national security settings to sense, predict, and warn of changing conditions or threats that may require a rapid response or shift in priorities, I believe “the other AI” could be so useful when it comes to trends, […]

Brands Find Their Funny Bone

We have the pleasure of working with The Impractical Jokers and their team. The Jokers are a special troupe. These friends from high school grew up in Staten Island and are living life in such a fun way. They write, produce, and star in their show, and constantly crack up everyone around them. The new […]

A Bevy of Ads

It’s almost Superbowl Sunday, the biggest single day sporting event of the year. All eyes will be on the big game and even more eyes will be on the commercials and halftime show. For many reasons, this year won’t be the “Crypto Bowl” many had expected, mostly because of posterity, but also because one of […]

The 2023 Brand Renaissance

Does anyone else feel it in the air? It took a month to settle in, but the 2023 renaissance has arrived, and I’m not only talking about the Beyonce tour announced this AM. This weekend is music’s biggest night, then the Super Bowl is right on its heels. The commonality between the two is the […]

The Streaming Revolution @ American University

Nue Agency was built on the promise of doing something “new”; something different; something the mainstream agencies weren’t thinking of. That’s why in the early days we focused on two areas where we knew we could form an advantage: the burgeoning tech scene and the college market. When our company launched, the music industry was […]

Web3 So Far in ‘23

We’re two weeks into the year, and I’m disappointed with Web3’s performance so far. Back when we were spending way too much time on Clubhouse (yes, I’m waxing slightly nostalgic about the pandemic) Web3 was really giving WAGMI vibes. Now, it’s clearly not. The main reason NFTs resonated was the promise of revolutionizing fine artwork […]