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The Rise Of The Amateur Sensation

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AI is one of the most transformative technologies of our lifetime and there is a lot of talk about how it will impact music. Although I’ve got a list of areas in which the music business needs help, overall it …

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SXSWin

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I just returned from a few awesome days at SXSW. I had a blast workshopping new ideas, seeing old friends, meeting rising stars, and connecting with colleagues and clients. We generated a heap of new leads and heard about what’s …

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The Rise Of The Amateur Sensation

In Beats + Bytes by Nue Agency

AI is one of the most transformative technologies of our lifetime and there is a lot of talk about how it will impact music. Although I’ve got a list of areas in which the music business needs help, overall it …

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Women Making History this Month

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March is Women’s History Month, an exciting opportunity to reflect on how far we’ve come as a culture, and how much further we still have to go to achieve true equality at home and abroad. This week, my friend Cynthia …

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New Moon Era

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We are living in a time of great uncertainty, but also great progress. There has not been a successful moon mission since 1972, but last week that changed when SpaceX’s NASA-funded Falcon 9 rocket, Odysseus, landed on the Moon after …

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Musical Artists Crossing Over

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Musicians are a transmissible force that can move into the deep cracks and corners of culture faster and with less friction than any other creative community. That’s why we’re seeing so many artists crossover into other areas of mainstream culture. …

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Play Small To Win Big

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Coming off the Super Bowl and The Grammys – two massive pop culture moments – I’ve been thinking differently. Ratings were up across the board and the Super Bowl was the most watched event in the history of television. Between …

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Music’s Next Big Swing

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There’s a lot happening in the world of music this week. The Clios are tonight, the Grammys are Sunday, and the days in between are slam packed with celebrations for major artists, indies, executives, streaming services, marketers, and law firms. Here’s …

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Music and Brand Marketing’s Biggest Night

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Next Wednesday, January 31st, is what I cheekily like to call “music and brand marketing’s biggest night.” It’s the annual Music Clio Awards aka the Grammys of music advertising. This year, the event has been folded into Grammy Week in …

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Go Time

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2024 is shifting into full gear. I’m looking at the roadmap and it’s power packed. Last weekend kicked off Award Season with The Golden Globes, honoring the best and brightest of 2023 across film & TV. This week focuses on …

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New Year, New Heroes

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We are in need of new heroes. Not just public defenders of the people, but also those with a vision we can all get behind. I feel like this is a big opportunity. We need to help find and develop …

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Closing the Book on 2023

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As my long-time readers know, there’s nothing I love more than a good recap. So, today I want to highlight the trends of 2023 that will shape the arc of 2024 as we all try to zero in on “what’s …

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Why Miami Matters

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Reporting live from Miami Art Week, the most culturally important event of the year. Yeah, I SAID IT! What started as a single festival (Art Basel) that took advantage of Miami’s not-so-winter weather is now a week of creative abundance …

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Thanksgiving Week Festivities

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I can’t believe it’s here, and yes, I feel that way every year. From Labor Day to Hanukkah and Christmas, the time goes by in the blink of an eye. No time for Friendsgiving for me this year. I’m headed …

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Super Serve the Super Fans

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For the longest time, the artist didn’t know who their customer was. They were either going through the record label, Ticketmaster, the promoter, the record store, Spotify, or another monolith. The conversation between the artist and the fan didn’t exist. …