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New Formats

In Beats + Bytes by Nue Agency

I’m obsessed with formats and I love exploring how to present art and culture in ways that can be repurposed. Alternate formats offer a unique perspective and breathe fresh life into content. In London this weekend, I had the chance …

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45 Career Lessons

In Beats + Bytes by Nue Agency

This week marks not only America’s birthday, but the anniversary of my 45th trip around the sun. I was greeted by a call from one of my oldest, closest friends yesterday, who was whispering the opening lines of “Living on …

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On Broadway

In Beats + Bytes by Nue Agency

Good morning. Hope you had a nice Juneteenth holiday. Amazon Music and Kendrick Lamar (& Friends) pulled off a beautiful event to commemorate the holiday yesterday. The Pop Out was a remarkable show of the strength of the Los Angeles community. This …

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Creators > Influencers

In Beats + Bytes by Nue Agency

Influencer marketing has become an integral part of the promotional mix these days. However, I’ve noticed that some of the influencers are losing the plot. Having striking eye lashes or the most ripped shoulders on Earth doesn’t make you a …

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The Changing Media Landscape

In Beats + Bytes by Nue Agency

Greetings from 10,000 feet in the sky. I’m leaving Utah headed for New York City, coming off a very inspiring few days at the 15th PTTOW. This is a gathering of some of the brightest minds in marketing as well …

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Party With A Purpose

In Beats + Bytes by Nue Agency

June is about to be in full bloom. As soon as I touch down in NYC next week, I’m looking at Tribeca Film Festival premieres, NY Tech Week, NYC Music Month, Governors Ball, The Music Managers Forum Summit, Indieweek, and the …

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Soundtrack of Summer

In Beats + Bytes by Nue Agency

Summer is here, and as we head into Memorial Day weekend, we can officially kick off the Summer of 2024. There’s a lot to look forward to this summer. Some key themes are going to be: NYC’s Music Month & Indie …

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We Will Dance Again

In Beats + Bytes by Nue Agency

This month an exhibit opened in NYC called “The Moment The Music Stopped”. The exhibit brings us through the in-depth story of what happened at the Novo Music Festival in Israel and its larger impact on the world and on …

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The Music & Brands Report Recap

In Beats + Bytes by Nue Agency

May 1, 2024

Over the weekend, I engulfed myself in a series of articles and videos. The SponsorUnited Brands and Top Music Artists 2023/2024 report was perhaps the most fascinating. It is filled with interesting insights that I tried to summarize and internalize below.

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Music’s ChatGPT Moment

In Beats + Bytes by Nue Agency

April 17, 2024

Back in the day, as a young, hungry agent, I had a rule of thumb: if I heard about a new artist three times in a week, I’d stop whatever I was doing and find a way to introduce myself to that artist or their team. It allowed me to meet and work with a lot of up-and-coming artists and stay on the pulse of what was next.

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Festival Season Has Returned

In Beats + Bytes by Nue Agency

This weekend, the festival season officially kicks off with Coachella. We had a strong warm-up with Dreamville last weekend, and J. Cole outdid himself by dropping a surprise album, I Might Delete Later, the night before the fest. That’s a …

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Q1 Music Trend Report

In Beats + Bytes by Nue Agency

Heading into Q2 is always a good moment for Spring cleaning and reflection on what’s transpired in the year so far. From my standpoint, the industry is looking solid across the board. The primary way I see music changing is …

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The Great Transformation

In Beats + Bytes by Nue Agency

The world has entered an era of transformation. Everywhere I look, there is significant change taking place. Mark Zuckerberg dubbed 2023 the year of great efficiency. We got through it, it was tough, but we are still feeling ripples of …

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The Rise Of The Amateur Sensation

In Beats + Bytes by Nue Agency

AI is one of the most transformative technologies of our lifetime and there is a lot of talk about how it will impact music. Although I’ve got a list of areas in which the music business needs help, overall it …