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#HipHop50

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Working with artists is one of the most rewarding things I do, because as much as it’s a career, you always get to be a fan, too. As much as we conceive of music as an extremely impactful cultural vessel, …

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Summer Smash (The Patriarchy)

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Summer 2023 is being defined by women’s empowerment. From Queen Bey and Tay-Tay’s biggest tours in the history of the world, to Greta’s Barbie owning the box office (and the charts), women are running show business with remarkable results. Did …

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‘73 Til Infinity

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America’s two biggest exporters are culture and tech. Hip-Hop has been the dominant culture in America since the late 90’s when Hip-Hop went mainstream, and next month kicks off the official 50th anniversary of its birth. It’s beautiful to see …

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In The Club, Not Online

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We are in the club, not online. That’s a mantra of Dimes Square, one of the hotbeds of culture in NYC right now. It suggests an ethos of not only being where it’s “happening,” but also not posting about it. …

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Beaches + Bites

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We had quite a European adventure these past few weeks, but it’s good to be back in the US of A. Like a cutting edge chef, a great cultural marketer should be in the field sampling and tasting to allow …

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The Joy Of Mexico

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This weekend I was in Maykoba, Mexico for a very special wedding. When they started developing this region in the 90s, there were 200 species. Now, the ecosystem boasts over 500. It felt like a safari outside my hotel window …

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The Ruler’s Back

In Beats + Bytes by Nue Agency

This is an exciting year for hip-hop. On August 11th, it turns 50. I fell in love with it back in high school. It was the first music that spoke to me and it’s had my heart ever since. Hip-hop …

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The Future of News

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Three of our generation’s most culturally relevant news outlets shut down this month. MTV News is kaput, Vice News is going bankrupt, and BuzzFeed News let their whole staff go. Complex is hanging on by a thread. In different eras …

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Focus Your Ideas

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There are countless “big baller” weekends in Miami each year, but none are as high roller as when F1 comes to town. The second annual Miami Grand Prix made it clear that this event is going to be a staple …

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School’s Out, But Students Are In

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I love working with colleges. I’ve spent a lot of my career with students, whether it was bringing talent to campuses, having a versatile and vibrant intern program, mentoring alums at University of Wisconsin or, as of this week, wrapping …

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A Love Letter To Music

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Music is the universal language. It’s the great connector and the lowest barrier to shifting culture. When you shift culture, all of your long-term KPI’s have the best shot at being realized. Music is extremely dynamic. It’s the trojan horse …

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The SXSW Round Up

In Beats + Bytes by Nue Agency

SXSW isn’t back, but it’s still fun. I’m still rooting for it. It’s still worth going. Considering how distracted we all were by the looming banking collapse, SX’s opening weekend was pretty inspiring. Austin is still rad and being back …