Snapple Elements is launching its newest line of beverages in an unexpected and refreshing way: with an NFT series. Snapple has partnered with Billboard music artist-to-watch, Tierra Whack; renowned street artist, Bradley …
Greetings From The City
Today, Clayton and I are bringing our Beats, Bytes & Brands concept from URL to IRL, doing a masterclass on livestreaming on the stage at Social Media Week. Together we designed a …
New Orleans Has a Branding Problem
Where y’at? Because I’m in New Orleans. Well, I was last week… It’s one of the greatest cities in the world. It’s charming and unique, and every time I visit …
5 Music Brand Marketing Themes That Defined Q1
Recently, I took the opportunity to look back at the major deals 2022 has yielded thus far and highlighted some of the relevant trends. Every month I deep dive into …
Greenest Week of 2022
Welcome to the Greenest Week of 2022, where 4/20 and Earth Day fall in the same 7-day window and Spring emerges. There’s certainly a lot to appreciate. Since the SAFE …
How Brands Will Define Web 3.0
As Web3 continues to ripple through culture, I’m thinking about what history can teach us in this moment. Similar to the internet’s first two booms (Web1 and Web 2.0), Web3’s …
Bad Bunny Takes America
Over Grammy weekend, the winner of the Best Música Urbana Album award wasn’t in Las Vegas, he was in Miami performing before a super sold out crowd for the third …
WaleMania Takes Dallas
Tomorrow I head to Dallas, home of this year’s Wrestlmania. Besides the Super Bowl, Wrestlemania is the biggest single-day sports event of the year. This year, I’ve been tapped by …
NFTalks with Music & Water’s Cherie Hu
Spring hasn’t quite sprung in NYC, but we don’t have that problem in my new hometown of Miami 🙂 The Miami scene is going crazy right now. Miami Music Week, …
Keep It Pro, Not Con
It’s fascinating to see Hollywood’s latest obsession with fallen CEOs and con artists. There’s a barrage of hit shows, ranging from The Tinder Swindler to Inventing Anna, that are dominating …