The first notable brand partnership in music was forged in 1964 between the Rolling Stones and Rice Krispies following the meteoric rise of television. The 1980’s brought the first mega-deals, …
A New Type of CEO
Last week, I published an article in AdAge on why brands need a chief entertainment officer. I’m glad to see it resonating with many of my peers. The truth is, …
Music Moments of Super Bowl LV 🏈🎶
Super Bowl LV weekend has passed. This one was definitely different. I wasn’t chancing it at a Super Spreader Sunday event. We are nearing the end of this thing and …
The Memes of Wall Street
The most exciting thing in culture this week is…the stock market? It’s obviously more complicated than “Reddit is wreaking havoc on Wall Street,” but it’s also true. There has been …
Tech’s Newest Unicorn 🦄
One of the biggest success stories of the pandemic has been an app called Clubhouse. Clubhouse, which officially launched in February 2020, took off in late Spring and has since …
The HeART & Soul of 🇺🇸
Welp, well made it to Inauguration Day. President Biden has declared his top priorities to be Covid, Covid, and Covid! He has vowed to deliver 100 million vaccines in his …
America Is Growing
After another crazy week in America, the world is beginning to transform. The Democrats won both seats in Georgia and took the Senate, so the direction of the country is …
New Year, New Goals for Beats + Bytes
I’m excited to leave last year in the past. 2020 is truly just hindsight now. Although there aren’t any surefire signs of rapid change, all roads point to the return …
Jesse Kirshbaum’s 2021 Music Business’s Predictions & Rising Trends
It goes without saying that the music business started the year in a very different spot than it finished. After serious declines in recorded music for most of my career, …
Beats, Bytes, and Brands: The Series
In this time of quarantine and hardship, music is more important than ever. It’s the universal language and the great connector. In a world where there is so much noise …