Nostalgia and Music

In Uncategorized by Nue Agency

As the year wraps up, it’s exciting to peruse various trend reports and year-end outlook posts. They give you an understanding of what thought leaders and institutions think is slated …

Nue Sounds

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We like to think of ourselves as cultural anthropologists: always in the mix, digging deep for what’s relevant now, and scouring the landscape for what’s next. One of the pluses …

Friendsgiving

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  I’m a big holiday person. I love the hallmark holidays because any reason to bring people together is a good reason. Throw in a festive theme with history and …

Rockchain not Blockchain?

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This time last year, the Crypto business was all the rage. Fortunes were being made (on paper), infrastructure was being built with abandon, and the market seemed unstoppable. Now, with …

Gala Season

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The holiday season looms large after Halloween weekend, signalling the start of a very impactful time of year: gala season. For some, it’s nothing but a tax write off. For …

Rockstar Business Plan

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Musicians and brands have a lot in common. At WORLDZ on Thursday, alongside the dance duo Krewella and their esteemed manager, Jake Udell, Nue lead a master class on what …

The Green Rush

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This biggest growth opportunity I’ve seen this year has been in the cannabis market. Legalization and its myriad health benefits are beyond encouraging, but as a marketer, the brand-building potential …

Musicians As Marketers

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One of the most challenging aspects of the transition Nue went through — from representing artists to representing brands — was suddenly having to turn down profitable clients, emerging artists, …

Context Is Key

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In the modern media age, the great debate has always been content vs. distribution. Is it the product or how powerfully it’s broadcast? Is it the medium or the message? …