The US Open is consistently my favorite event of the year and this year, it feels like it’s soaring to new heights. The tournament has always been a magnet for star power, but with attendance steadily climbing, it’s clearly a …
The New Subculture Crossing Over
The creator economy, alongside big tech and AI, is defining pop culture in the current moment, with digital creators often making more money than Hollywood stars. The top dogs in the online space undoubtedly have more influence. We see it …
HamilTEN is a 12/10
Broadway is having a banner year at the box office. Stars are flocking to the stage, not just for the thrill of live connection in a streaming-saturated world, but to chase the “T” in their EGOT. And no show has …
Pure Marketing Genius
It’s been fun to watch this Coldplay Kiss Cam scandal spiral. I feel bad for the significant others of the two Astronomer executives whose lives have been completely side swiped, but I’m marveling at all of the stories, how it …
Pure Marketing Genius Copy
With an entrepreneurial mindset at our boutique cultural marketing agency, we pride ourselves on range. The kind that comes from cultural fluency, trend intuition, and the hustle needed to bring ideas to life. We work hard on behalf of our …
Why You Need The Hype
Flavor Flav famously screamed out, “Don’t believe the hype!” Despite being recently and repeatedly referred to as the Jewish, marketing version of Flava Flav by some of your favorite stars and editors, I’d have to disagree with him here. The job of the …
Brands In Frame
Culture, Media & Opportunity in NYCThe media upfronts are this week in New York, colliding with NYC’s Art Week. Tack on the Met Gala and the Knicks game 1 upset of Boston in the conference semis, and the Big Apple …
April’s Cultural Pulse Check
April had some key themes and tentpole events that had our cultural calendar packed. These included Coachella (the official start of music festival season), Holy Week, Earth Day, 4/20, Baseball’s Opening Pitch, WrestleMania, and Record Store Day. Here are the …
Loafers, Trench Coats, and Baseball Caps
As a cultural marketing agency, you get to wear a lot of errrrr…. hats! This month we launched a new campaign with LIDS and ’47 Brand called “Clean Up Season,” starring music artist Chelsea Cutler. To commemorate the start of …
Netflix presents Walemania (This Thursday night!)
This weekend is Wrestlemania 41. I can’t pretend to be a huge wrestling fan. Sure, I’m following the trends and I see how the league has risen to new heights by merging with UFC and going public under Ari Emanuel …
Your Essential Q1 Trend Report: 17 Cultural Shifts
What a year this has been, and it’s only the first quarter. January felt like the slowest month ever, with the LA fires and the inauguration ushering in a dark new reality. February flew by with cultural tentpole events like …
How AI Helped Me Connect To God
Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My trainer is even telling me the best shoes to get …
The Impact of Music Marketing
Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are met. This doesn’t happen overnight. It takes time to make deep, emotional connections with consumers. It might take …
Artists To Watch in 2025
There is a lot of talk about new tech and AI floating around. Innovation is cool and all, but new artists are the lifeblood of this industry. I love knowing that every 6 months or so, a new player enters …
What Will Thrive in 2025?
We’re hitting the halfway point of these roaring twenty-twenties and it’s fascinating to see how fast things are transforming. It feels like we’re headed into a boom year with big opportunities. At Nue, we typically try to create and react …