Musicians and brands have a lot in common. At WORLDZ on Thursday, alongside the dance duo Krewella and their esteemed manager, Jake Udell, Nue lead a master class on what brands can learn from musicians. We discussed the artist “roadmap,” …
The Green Rush
This biggest growth opportunity I’ve seen this year has been in the cannabis market. Legalization and its myriad health benefits are beyond encouraging, but as a marketer, the brand-building potential is what gets me most excited. The early days of …
Musicians As Marketers
One of the most challenging aspects of the transition Nue went through — from representing artists to representing brands — was suddenly having to turn down profitable clients, emerging artists, and the opportunities we had previously found so appealing. We …
Context Is Key
In the modern media age, the great debate has always been content vs. distribution. Is it the product or how powerfully it’s broadcast? Is it the medium or the message? But the days of having to answer that question alone …
We’re Big MMA Fans
There was a lot of buzz in the biz last week about the Music Modernization Act passing the Senate by unanimous consent. As the dynamics of the industry shift, so, too, must the rules of engagement. The MMA is complex, but the …
Ideas Exchange
“If I have a dollar and you have a dollar and we exchange dollars,” Kanye West once mused, “we’d each have one dollar. But if I have an idea and you have an idea and we exchange ideas, we’d each …
Fashion x Music
Fashion Week is in full gear and it’s always an inspiring time in the city. The fashionistas serve up sartorial sensations while brands flex experiential muscle to connect with consumers. A lot of events rely heavily on musicians, artists, …
4th Quarter Mode
For some it’s back to school vibes again in the air! As the Summer concludes, it’s time to for others to flip into 4th quarter mode. I know I spent my last few weeks living up Summer. Even though …
Last Beats & Bytes of the Summer
As the dog days of August race to an end, I’m blown away by how much has changed. Summer 2018 was packed with personal growth, eye-opening adventures, and lots of extended hours. I get the feeling that we’re all …
The Brand is Strong
Hip-hop runs the world, it’s a fact. Since I was in high school, artists like Nas, Tupac, and Puffy influenced what I liked, what I wore, and how I carried myself. I got my start in the biz throwing …
The Red Thread
You can’t beat summer weekends in New York, especially when friends, family, and great music are in town. Panorama might have been pounded by thunder and lighting on Friday afternoon, washing away The Weekend, Dua Lipa, and Father John …
Swimming with Shark Week
As you know, we’re big fans of theme weeks here at Nue. Fashion Week. Social Media Week. Advertising Week. All the weeks! And this week marks the return of the absolute cult classic, the dondada of the seven-day promotions game: …
Trip of a Lifetime // Nue Sounds
How do you bounce back from eight days in the desert? You don’t. Staying awake until the sun rose over Massada on the final, crazy night of my “trip of a lifetime” felt like a Herculean accomplishment (as did coming …
Power of Yes
There’s a famous Warren Buffet quote that had me stumped for a while: ”The difference between successful people and really successful people is that really successful people say no to almost everything.” Far be it from me to question The …
2018’s Songs Of The Summer
Is it me, or was June the best month of music ever?!? Maybe it’s me. I always need that new-new and I always gravitate towards hot, about-to-pop hits. Ask my mother. My first word was actually “hot.” I know I’m …