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Programming Music Buying 📊🎶⤴️

In Beats + Bytes by Nue Agency

It’s Advertising Week in New York, so you can imagine how busy it is. It feels like every brand marketer in the game is in town. Everyone has their agenda and is pushing their current platform or thesis. I’m listening, …

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Is Cancel Culture Canceling Culture?

In Beats + Bytes by Nue Agency

  The end of the year and the decade are insight, and I know because I’ve got 20/20 vision (cue groans from live studio audience). So, in the spirit of a Nue season approaching, I’m focusing on dropping labels. And …

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A Whole New WORLDZ

In Beats + Bytes by Nue Agency

  Greetings from California. Today kicks off WORLDZ. WORLDZ is a platform like none other. It’s been defined by some as the Harvard of culture. It’s always a worthwhile gathering where many of the best and brightest brand marketers investing …

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#BansOffMyBody

In Beats + Bytes by Nue Agency

    It’s a hard time right now. The Amazon is burning in real-time. Global warming is causing environmental disaster after environmental disaster. Pollution is contaminating our oceans and eroding our ozone. Babies are being separated from their families at …

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Jay Running Plays

In Beats + Bytes by Nue Agency

  I’m back in a New York state of mind after a week in the Vineyard relaxing with my feet in the sand. It honestly felt too short. Now I’m playing catch-up before we head into Labor Day. August is …

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Vacation Mode

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Greetings from Marthas Vineyard. After two delays and having to give back two days because of work… I finally made it to my favorite place in the world and starting today, I’m switching over to vacation mode for at least …

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Woodstock’s Debacle

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I spent the weekend outside Bethel, home of the original Woodstock, at Silent G Farms, which got me thinking about how wild the unraveling of Woodstock 50 is. The Woodstock 50 announcement came out of nowhere. It was a great …

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The Great Chart Debate

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  It was quite a week. From the passionate, heated debates at RapCon to flying into Chicago to work with some of the country’s brightest cultural brand marketers and up-and-coming artists, the depth of my conversations was vast and all …

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NYC Is Heatin’ Up 🔥

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I can’t tell what was hotter last week: the Internet or New York City. I was bummed that OZY Fest in Central Park was canceled due to the heat although it was obviously the right call. What a dope concept: …

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The Internet’s Big Con

In Beats + Bytes by Nue Agency

“Because the Internet,” there are more cons than ever. I’m not referring to the many tech companies going public before their balance books are profitable (we’re looking at you, Netflix). I’m talking about the good cons: VidCon, ComplexCon, and RapCon. …

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#EQUALPAY Is The Way

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This weekend, the US Women’s National Team won the World Cup for a record fourth time. On the heels of Independence Day, the victory brought with it a rousing political debate about equal pay and gender discrimination. In March, 28 …

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Summer Soundtrack 2019

In Beats + Bytes by Nue Agency

  I’ve been making mixtapes for as long as I can remember. It’s how I first fell in love with music. My friends in high school would slide me custom mixtapes to bump after school and, eventually, romantic interests would …

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Song of the Summer

In Beats + Bytes by Nue Agency

  Hats off to Lil Nas X. Cowboy hats, that is. With his debut EP, the Atlanta native let the world know that “Old Town Road” was not a one-hit wonder. Yes, the smash of all smashes remains #1 for …

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The Hustle of A$AP Ferg

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A$AP Ferg is everywhere, but ain’t nothin’ new. It’s been that way for years. His non-stop hustle has resulted in tremendous growth and he’s now bigger than ever. Ferg is borrowing a page from the Busta Rhymes playbook, staying on …