4 Ways Music Technology Changes how Brands and the Industry Intersect
As technology evolves, music remains a powerful cultural tool that continually illustrates the real value of that progress for people. For example, festival attendance is on the rise, and many festivals are also offering live streaming services to those who can’t attend.
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How to Best Sync Musical Talent with your Event
Music and branded events go hand in hand. From shows to concerts to festivals, the right musical talent can propel a brand’s purpose into the limelight and increase the success of any event. DJ A-Trak’s Bioreactive Concert at SXSW, for example, launched a piece of wearable technology called Lightwave, which measures people’s body temperatures, movements, and excitement. The data […]
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How to Make Musical Acts Work in Your Marketing
While brands have long included musical acts in their marketing strategies, the practice has grown both more common and more complex. The days of big-name bands merely endorsing a product or displaying a brand’s banner at concerts are over. Today, relationships between brands and musicians are partnerships, and brands, bands, and fans are winning as a […]
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