Blogs - Nue Agency

HOT IN TECH: Interview with Ryan Leslie

Hosts of HotinTech, Tat Wza & Jesse Kay, sat down with singer/song writer/producer R. Les aka Ryan Leslie about his new tech adventure ’SuperPhone.io’, a new mobile intelligence application that is starting in text, but will grow to all forms of personal communications including social media! Basically, it allows the phone to communicate with people […]

Beats & Bytes: Snapchat’s Biggest Star, Live & Unfiltered

Tonight Nue Agency is very excited to be producing CRWN featuring DJ Khaled, the first breakthrough star of Snapchat. I’m excited to hear his insights on why he’s so successful with this powerful medium. It was interesting, this past weekend I felt like I was at Coachella as I watched it all on Snapchat. It […]

Beats & Bytes: Major Announcement + Major Key

Ever since our last CRWN event with Mac Miller I have been getting email, tweets, and snapchats about when is the next one. Soon! Soon! I’ve been telling everyone. Finally soon is here. Nue Agency is excited to announce that CRWN, the hottest hip hop web show is returning next week with the most relevant […]

CRWN: A Conversation with Elliott Wilson & DJ Khaled

The CRWN interview series is coming back to The Clive Davis Institute of Recorded Music/NYU on April 19th as Elliott Wilson interviews DJ Khaled live at Skirball Center, and for the first time ever, will be airing on TV – on MTV2 4/27 @ 11pm. It’s our 20th episode to date, and will be our biggest one yet! Filmed in front of a live […]

Beats & Bytes: YouTube domination coming to an end?

Even though I’ve built a career in music I’m still amazed at how powerful music is. When music is playing at home people become physically closer, less irritable, more inspired, increase positive feelings, are more physically active. Music makes activities more enjoyable, even food tastes better. These aren’t just how I feel, these facts come […]

Beats & Bytes: The Art Of The Playlist

There is a lot of talk right now about the Instagram algorithm changing. Engagement is low and there are just too many accounts that the average person follows. It’s impossible to see all of the content. With the change IG is hoping to stop the dilution of content and increase engagement. However the roll out […]

Beats & Bytes: Music By The Numbers

After being a out of the office for a while there’s no question that this is a week of catching up. But with all of the new friends and conversations I’ve had, it’s also a week of following up and forging forward. There’s nothing like new technology, music, mixing and mingling to spark my […]

Beats & Bytes: Where Music Is Going

The interactive portion of SXSW has flown by. I love #SXSWi but there really isn’t anything like SXSW music. It’s the original reason people came to Austin and although Interactive has stolen some shine, music is still the bedrock of it all. The nights go later, the music is louder, the crowds are rowdier and […]

Using Data and Music to Build Your Brand

Partnering with the right artists helps brands to build consumer trust. Fashion houses and luxury brands have been doing it for decades. Just open a magazine and you’ll find glossy pictures of Leonardo DiCaprio wearing TAG Heuer watches, or turn on the television to see Natalie Portman acting as the face of Dior. In the iPhone age, when […]

Why Your Brand Will Lose Without Artistic Partnerships

Flashback to 20 years ago: American Express wants to cause a stir. So it signs Jerry Seinfeld, fresh from his epic sitcom run, to put together a few clever TV ads and calls it a day. Big-name celebrity sells, and this straightforward partnership is lucrative for both parties. Not anymore. Flash-forward to today: MasterCard wants […]

Music: The Marketer’s Secret Weapon for Targerting Millennials

Millennials are accustomed to being inundated with information. With one of the most desirable target markets dwelling in a digitized world that’s oversaturated with ads and clever promotions, how can marketers grab their attention and get millennials to care about what they’re offering?