Category: Beats + Bytes
GRAMMYs Postgame
Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, an unspeakable tragedy struck with the passing of Kobe Bryant, overshadowing not only the awards show but the entire media landscape. I am still trying […]
Read MoreIt’s Grammy Season
This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, The 61st annual Grammy Awards is set to honor the best, brightest, and most talented musicians of our time. Or will it? More so than […]
Read MoreStrategizing in Nue Ways
Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to stagnate.Fred Wilson, one of New York’s top tech investors and thought leaders, calls 2019 “the year that VCs and startup founders began to sour on […]
Read MoreArt Basel 2019
From Thanksgiving to Black Friday, from Small Business Saturday to Giving Tuesday, I leaned into this holiday week bigtime and I hope you did, too. Now, I’m boarding a plane to Miami for Art Basel.The Art Basel Miami Beach Fair is the place to be this week. Celebrating its 18th anniversary, this international intersection […]
Read MoreWeek Of Greatness
As you know by now, I’m a big fan of “weeks.” From Social Media Week to Brandweek and every week in between, these extended marketing and info-sharing gatherings are a great way to concentrate efforts around central themes. But this week is the best week of all. I’m not talking about the combination of […]
Read MoreGood Art Chill 🎭❄️
Greetings from Chicago where I’m working remotely this week. Like Sinatra said, “it’s my kind of town!”But last weekend I had a night to remember in New York. I finally checked out David Byrne’s American Utopia on Broadway at the Hudson Theatre. At this point, I’ve seen the show in multiple interactions — from festival […]
Read MoreA Beautiful Collaboration
Nue lives at the intersection of music, technology, and brands. We love entrepreneurs and we’ve designed the agency to help both artists and brands thrive in that environment. That’s why we are particularly excited about a new partnership that was announced this week between Kesha and HipDot. HipDot is a beauty brand that creates […]
Read MoreCalifornia Love 🌴
Pac and Dre said it best: “California…knows how to party.” I think I proved it this past week. Coming off an awesome shoot with Foot Locker for their Week of Greatness campaign (sneaker commercial of the year!) and a weekend exploring ComplexCon (the Super Bowl of culture), I’ve been on the West Coast playing hard […]
Read MoreThe Business of Culture
“Culture” is one of the most overused buzzwords of the decade. By definition, culture is “the arts and other manifestations of human intellectual achievement regarded collectively; the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.” Colloquially, however, the word has become a catch-all for anything relevant or hip. […]
Read MorePartying with a Purpose
Legendary Motown-era talent executive, Suzanne de Passe, once told me, “it’s important to do good, especially as you are doing well.” This is one of the reasons I love the 4th quarter. The charity galas are kicking into gear and I’m glad to have the opportunity to give back. There’s no better feeling than […]
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