Beats + Bytes Archives - Page 26 of 39

Brand Drops

Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the latest trend of unexpected, buzz-worthy collaborations, which The Future Party has dubbed “Productization,” seems like a logical new tactic. Releasing creative, out-of-the-box products to superfans […]

Music Influences Politics!

Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The movie, Rock & Roll President directed by Mary Wharton, was announced on Monday. It illustrates the role of popular music in his campaign, the passion […]

Trapital X Nue

The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? What is it? I had to find the person behind the product. My deep dive led me to a San Francisco-based writer with a vibe […]

Superbowl Play-by-Play 🏈🎶

Another interesting NFL season is in the books. Super Bowl LIV (too perfect for Dave Grutman’s infamous Miami club, which always has its biggest night on Sunday) offered up a lot of interesting musical notes. It was watched by more than 99.9 million people on FOX, more than last year’s broadcast. The Spanish-language simulcast […]

GRAMMYs Postgame

Grammy weekend was a lot this year. With internal scandals hanging ominously over the event, Taylor Swift, Beyonce, and Diddy pulled out of their performances or appearances last-minute. Then, an unspeakable tragedy struck with the passing of Kobe Bryant, overshadowing not only the awards show but the entire media landscape. I am still trying […]

It’s Grammy Season

This week may be the music business’ most important of the year. Littered with VIP parties, star-studded events, and heavy-hitter brunches leading up to the big dance on Sunday, The 61st annual Grammy Awards is set to honor the best, brightest, and most talented musicians of our time. Or will it? More so than […]

Strategizing in Nue Ways

Brand marketing, both direct-to-consumer and business-to-business, has hit a major bump in the road. “Influencer marketing” tactics are losing their luster and delivering less impact as social media begins to stagnate.Fred Wilson, one of New York’s top tech investors and thought leaders, calls 2019 “the year that VCs and startup founders began to sour on […]

Art Basel 2019

From Thanksgiving to Black Friday, from Small Business Saturday to Giving Tuesday, I leaned into this holiday week bigtime and I hope you did, too. Now, I’m boarding a plane to Miami for Art Basel.The Art Basel Miami Beach Fair is the place to be this week. Celebrating its 18th anniversary, this international intersection […]

Week Of Greatness

As you know by now, I’m a big fan of “weeks.” From Social Media Week to Brandweek and every week in between, these extended marketing and info-sharing gatherings are a great way to concentrate efforts around central themes. But this week is the best week of all. I’m not talking about the combination of […]

Good Art Chill 🎭❄️

Greetings from Chicago where I’m working remotely this week. Like Sinatra said, “it’s my kind of town!”But last weekend I had a night to remember in New York. I finally checked out David Byrne’s American Utopia on Broadway at the Hudson Theatre. At this point, I’ve seen the show in multiple interactions — from festival […]