Drop or Not?

To Drop or Not? The big debate between artists, managers, and tech entrepreneurs right now is whether it’s a good time to drop a new project. Blockbuster artists like Lady Gaga are pulling the plug while others, like PARTYNEXTDOOR and Jessie Reyez, push on with their release plans. In the record biz heyday, you’d go […]

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The Music Business Recession Solution

  It was all good four weeks ago, or at least it seemed. Now nearly a month into quarantine, NYC feels like the belly of the beast. I’m keeping my eyes and ears open, surveying what’s happening online like a cultural anthropologist. We’re all hopeful the world will re-open by summer, but we can’t be […]

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Information Hygiene 😷🎧

With the exception of a few “quarantine culture” memes, there is absolutely nothing funny about what’s happening right now. The world as we know it has drastically changed and focus has shifted entirely to two major issues: public safety and health, and the economy. We all agree that the main action items are to stay […]

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🌏 vs 👾

It’s the world vs. COVID-19 and as of now there is no winner. I’m confident, as most of us are, that humankind will prevail, but that doesn’t make it any easier to watch the crisis unfold. Events large and small are canceled as they should be. The Nue family is at home, self-quarantined, trying to […]

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Quarantine Culture

Last week when I wrote about Coronavirus, I hoped it would end up looking alarmist. Now we know it wasn’t. I still don’t think existential dread is helpful, but there are certainly lessons to be learned from previous pandemics. What we are seeing now is a combination of highly irrational and extremely smart thinking. Somewhere […]

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Changing Climate

I’m not one to succumb to existential dread or worry about a quarantined, dystopian planet, but it’s a scary time in the world right now. It’s clear that based on fear, fact, or a combination of both, things are going to change for a while.One of the primary areas of impact will be large social […]

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Brand Drops

  Brand drops and creative collaborations were a big story this week. As marketers, we know the best way to reach millennials is primarily via Twitter and Instagram, so the latest trend of unexpected, buzz-worthy collaborations, which The Future Party has dubbed “Productization,” seems like a logical new tactic. Releasing creative, out-of-the-box products to superfans […]

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Music Influences Politics!

Music influences politics!I was excited to hear that this year’s Tribeca Film Festival would open with a documentary about how Jimmy Carter leveraged music to win his presidential election. The movie, Rock & Roll President directed by Mary Wharton, was announced on Monday. It illustrates the role of popular music in his campaign, the passion […]

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Trapital X Nue

The Trapital name has continuously popped up online with detailed, entertaining, informative articles. With each story I read and podcast I peep, I became more intrigued. Who is behind this? What is it? I had to find the person behind the product. My deep dive led me to a San Francisco-based writer with a vibe […]

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Superbowl Play-by-Play 🏈🎶

  Another interesting NFL season is in the books. Super Bowl LIV (too perfect for Dave Grutman’s infamous Miami club, which always has its biggest night on Sunday) offered up a lot of interesting musical notes. It was watched by more than 99.9 million people on FOX, more than last year’s broadcast. The Spanish-language simulcast […]

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