Beats + Bytes Archives - Page 21 of 38

NFT Music Boom

We are living in a historic time of transformation.The art and music world is changing before our eyes thanks to the potential of NFTs and social tokens. It’s a massive boom that is paving new roads and rewriting the rules. The blockchain is proving to be a truly disruptive and innovative way to track payments, […]

The Future Of Brand Partnerships in Music

The first notable brand partnership in music was forged in 1964 between the Rolling Stones and Rice Krispies following the meteoric rise of television. The 1980’s brought the first mega-deals, with Pepsi’s endorsement of Michael Jackson leading the way. But until recently, brand partnerships were considered taboo in music. Now, instead of being seen as […]

A New Type of CEO

Last week, I published an article in AdAge on why brands need a chief entertainment officer. I’m glad to see it resonating with many of my peers. The truth is, even though this role doesn’t exist within many companies yet, it’s crucial that companies and their executives start thinking more along these lines. The entertainment […]

Music Moments of Super Bowl LV 🏈🎶

Super Bowl LV weekend has passed. This one was definitely different. I wasn’t chancing it at a Super Spreader Sunday event. We are nearing the end of this thing and it would be a shame to get Covid now. I’m imagining a magical Summer and “the new normal” soon thereafter. Watching from the comfort of […]

The Memes of Wall Street

The most exciting thing in culture this week is…the stock market? It’s obviously more complicated than “Reddit is wreaking havoc on Wall Street,” but it’s also true. There has been major disruption in the finance industry thanks to a relatively small group of savvy users who discovered weaknesses in the market and exploited them using […]

Tech’s Newest Unicorn 🦄

One of the biggest success stories of the pandemic has been an app called Clubhouse. Clubhouse, which officially launched in February 2020, took off in late Spring and has since become the place to hangout, network, and connect. All day and night there are conversations taking place on a wide range of topics from crypto […]

The HeART & Soul of 🇺🇸

Welp, well made it to Inauguration Day. President Biden has declared his top priorities to be Covid, Covid, and Covid! He has vowed to deliver 100 million vaccines in his first 100 days. I’m hopeful that an expedited, coherent vaccine rollout will take place in America and that herd immunity will be achieved by year’s […]

America Is Growing

After another crazy week in America, the world is beginning to transform. The Democrats won both seats in Georgia and took the Senate, so the direction of the country is becoming clearer. Nothing is guaranteed, of course, but having a little stability is exciting, especially as we business plan 2021 and look for new, cutting […]

New Year, New Goals for Beats + Bytes

I’m excited to leave last year in the past. 2020 is truly just hindsight now. Although there aren’t any surefire signs of rapid change, all roads point to the return of events, parties, conferences, and live music by the end of the year. At worst we will be back on by 2022. Will we ever […]

Jesse Kirshbaum’s 2021 Music Business’s Predictions & Rising Trends

It goes without saying that the music business started the year in a very different spot than it finished. After serious declines in recorded music for most of my career, the business was seeing unprecedented, double-digit growth going into 2020. The live business was booming and more artists were touring, resulting in higher ticket sales. […]