Blogs - Nue Agency

Music’s Next Big Swing

There’s a lot happening in the world of music this week. The Clios are tonight, the Grammys are Sunday, and the days in between are slam packed with celebrations for major artists, indies, executives, streaming services, marketers, and law firms. Here’s a good rundown of events. The industry, on a macro level, has been on a […]

Music and Brand Marketing’s Biggest Night

Next Wednesday, January 31st, is what I cheekily like to call “music and brand marketing’s biggest night.” It’s the annual Music Clio Awards aka the Grammys of music advertising. This year, the event has been folded into Grammy Week in LA. I’m glad to see brand marketing and partnerships getting more shine since the people […]

Go Time

2024 is shifting into full gear. I’m looking at the roadmap and it’s power packed. Last weekend kicked off Award Season with The Golden Globes, honoring the best and brightest of 2023 across film & TV. This week focuses on the future, with CES and all of the trends in consumer electronics. And then we […]

New Year, New Heroes

We are in need of new heroes. Not just public defenders of the people, but also those with a vision we can all get behind. I feel like this is a big opportunity. We need to help find and develop the next generation of heroes via content, movies, TV, social media, politics, business, and music. […]

Closing the Book on 2023

As my long-time readers know, there’s nothing I love more than a good recap. So, today I want to highlight the trends of 2023 that will shape the arc of 2024 as we all try to zero in on “what’s next.” This year, a few macro trends hung over our heads, creating a great deal […]

Why Miami Matters

Reporting live from Miami Art Week, the most culturally important event of the year. Yeah, I SAID IT! What started as a single festival (Art Basel) that took advantage of Miami’s not-so-winter weather is now a week of creative abundance featuring a stunning series of art fairs, gallery showcases, conferences, shows, parties, store openings, brand […]

Thanksgiving Week Festivities

I can’t believe it’s here, and yes, I feel that way every year. From Labor Day to Hanukkah and Christmas, the time goes by in the blink of an eye. No time for Friendsgiving for me this year. I’m headed out to Rhinebeck, NY for Thanksgiving to take in the foliage and spend time with […]

Super Serve the Super Fans

For the longest time, the artist didn’t know who their customer was. They were either going through the record label, Ticketmaster, the promoter, the record store, Spotify, or another monolith. The conversation between the artist and the fan didn’t exist. But now, D2C is the biggest opportunity around. Not all fans are created equal and […]

The New Champions Anthem ⚾

Last week, MLB concluded a remarkable season with a new champion. At the beginning of the season, MLB made some changes that performed very well for the game, including the addition of a pitch clock and larger bases. According to ESPN, game time is down while all the things that make baseball fun are up. […]

Pumpkin Spice Halloween

When you think of October, a couple staples come to mind: Halloween and, of course, pumpkins! This time of year, I’m a pumpkin fanatic. In 2003, Starbucks invented the iconic Pumpkin Spice Latte and forever changed the seasonal beverage game. Now, we have Pumpkin Spice everything, from Beef Jerky to Krispy Kreme Doggie Doughnuts. The […]

Data + Taste

This week at Mondo, during our session, we announced our partnership with music data powerhouse, Chartmetric, to roll out a comprehensive monthly report dubbed “Stat of the Week.” This weekly digest delves into the most talked about brand partnerships in music and the shared benefits that artists and brands gain from these collaborations. Published exclusively […]