Blogs - Nue Agency

How AI Helped Me Connect To God

Everywhere I turn there’s an AI conversation. It’s omnipresent in the professional industries of music and advertising. I’m constantly being given AI advice from trusted friends, companions, and advisors. My trainer is even telling me the best shoes to get for the gym… not in his voice but clearly copy and pasted from an LLM. […]

The Impact of Music Marketing

Music marketing, when done right, shifts culture. And when you shift culture on a macro level, generally all of your KPIs are met. This doesn’t happen overnight. It takes time to make deep, emotional connections with consumers. It might take a few years and a diverse series of swings. If a brand needs a measured, […]

Artists To Watch in 2025

There is a lot of talk about new tech and AI floating around. Innovation is cool and all, but new artists are the lifeblood of this industry. I love knowing that every 6 months or so, a new player enters the game and captures the hearts and souls of the world, completely changing the rhythm […]

What Will Thrive in 2025?

We’re hitting the halfway point of these roaring twenty-twenties and it’s fascinating to see how fast things are transforming. It feels like we’re headed into a boom year with big opportunities. At Nue, we typically try to create and react more than predict, but it’s the year’s first post, so we’ll bend the rules. Predictions […]

Beats + Bytes 2024 Trend Report

It’s important to reconcile the past in order to understand the future. History doesn’t necessarily repeat itself, but it does have a rhythm and a rhyme. As we finish out the year, I want to give a proper look-back before we zoom forward. For some context, Beats + Bytes is our industry love letter; our […]

Why Spotify Wrapped Is A Bizzaro Paradigm Shift

As we head into the final weeks of 2024, everyone and every platform is looking back while forging ahead. I love a good trend report and I’m a sucker for a “year in review.” I’m taking notes as we build out our forecasts for 2025. Next week, we’ll drop our Beats + Bytes 2024 trends […]

Miami in December

Miami Art Week is in full bloom. Last night, Scope Art Fair had their friends and family dinner and it was a ball. I got a chance to re-connect with music tech all-stars, Julie Pilat and will.i.am. Today, the Art Basel fair launches and Magic City will be firing on all cylinders. By week’s end, […]

Why You Should Be an Industry Optimist

Past: When I started in this business at the turn of the century, there was a very different landscape. Then, Napster happened, and for the decade that followed, it felt like the industry was being decimated by the digital revolution. There was very little opportunity and momentum outside of live music, which is why I […]

The Allure of the Contemporary Pop Star

Who’s ready for a little industry gossip mixed with a marketing case study? Grab your coffee and stay with me for a second – we’re trying something different this week. 28-year-old country singer-songwriter, Zach Bryan, was dating 25-year-old influencer and podcaster, Brianna ChickenFry LaPaglia. They met at the Country Music Awards in May 2023. It […]

Will Music Win This Election?

Well…we’re here. It’s Election Day. When it comes to curation, I’m a big believer in data + POV + insider information. That’s why Clay Durant and I dedicated this week’s Stat of the Week to covering both music and election details. This election will go down as “the creator economy’s election” and there will be lessons learned that […]

The Media Revolution Nobody Saw Coming

There’s something very interesting happening in media these days. They say a paradigm shifts slowly, and then all at once. I don’t think we are there yet, but I’ve noticed that mainstream media is no longer the de facto place for reliable information. As much as I enjoy my morning coffee with a plethora of […]