Blogs - Nue Agency

Beats + Bytes 2024 Trend Report

It’s important to reconcile the past in order to understand the future. History doesn’t necessarily repeat itself, but it does have a rhythm and a rhyme. As we finish out the year, I want to give a proper look-back before we zoom forward. For some context, Beats + Bytes is our industry love letter; our […]

Why Spotify Wrapped Is A Bizzaro Paradigm Shift

As we head into the final weeks of 2024, everyone and every platform is looking back while forging ahead. I love a good trend report and I’m a sucker for a “year in review.” I’m taking notes as we build out our forecasts for 2025. Next week, we’ll drop our Beats + Bytes 2024 trends […]

Miami in December

Miami Art Week is in full bloom. Last night, Scope Art Fair had their friends and family dinner and it was a ball. I got a chance to re-connect with music tech all-stars, Julie Pilat and will.i.am. Today, the Art Basel fair launches and Magic City will be firing on all cylinders. By week’s end, […]

Why You Should Be an Industry Optimist

Past: When I started in this business at the turn of the century, there was a very different landscape. Then, Napster happened, and for the decade that followed, it felt like the industry was being decimated by the digital revolution. There was very little opportunity and momentum outside of live music, which is why I […]

The Allure of the Contemporary Pop Star

Who’s ready for a little industry gossip mixed with a marketing case study? Grab your coffee and stay with me for a second – we’re trying something different this week. 28-year-old country singer-songwriter, Zach Bryan, was dating 25-year-old influencer and podcaster, Brianna ChickenFry LaPaglia. They met at the Country Music Awards in May 2023. It […]

Will Music Win This Election?

Well…we’re here. It’s Election Day. When it comes to curation, I’m a big believer in data + POV + insider information. That’s why Clay Durant and I dedicated this week’s Stat of the Week to covering both music and election details. This election will go down as “the creator economy’s election” and there will be lessons learned that […]

The Media Revolution Nobody Saw Coming

There’s something very interesting happening in media these days. They say a paradigm shifts slowly, and then all at once. I don’t think we are there yet, but I’ve noticed that mainstream media is no longer the de facto place for reliable information. As much as I enjoy my morning coffee with a plethora of […]

Music Marketing Marathon

Good marketers need to go deep on the disciplines within their sector. This week, I’m doing just that, bouncing across the country attending various events, meetings, and conferences. I kicked things off Monday night in Miami at the Billboard Latin Music Conference. The Power Players dinner was at Casadonna, where the Latin Music’s heaviest hitters […]

Hispanic Heritage Month with Lunay & McCafé at Home

Reggaetón sensation, Lunay is back for year 2 with McCafé At Home, and this time we’ve leveled up for Hispanic Heritage Month! This campaign blends the power of music and musicians as the ultimate influencers, with Lunay leading the way to connect with Latin American coffee drinkers in a real and authentic way. Choosing to […]

Q3 Peer Back

Q4 is here. Q3 was a complicated three months. Looking back, there is a lot on my mind. Here are some big industry stories I’m thinking about for Q4: There is a new leader at the helm of Atlantic, and I’m confused as to why they want their biggest rivals’ son to run their label. […]

Cotopaxi Premieres Music For Good

This week, Cotopaxi, a B Corporation that makes adventure travel gear to empower people, launched a new campaign that is quite remarkable. The premise of the program is that Cotopaxi is supporting artists who make the world a better place by amplifying their stories and helping them reach their goals. Music For Good is different […]