Blogs - Nue Agency

Beats & Bytes: YouTube domination coming to an end?

Even though I’ve built a career in music I’m still amazed at how powerful music is. When music is playing at home people become physically closer, less irritable, more inspired, increase positive feelings, are more physically active. Music makes activities more enjoyable, even food tastes better. These aren’t just how I feel, these facts come […]

Beats & Bytes: The Art Of The Playlist

There is a lot of talk right now about the Instagram algorithm changing. Engagement is low and there are just too many accounts that the average person follows. It’s impossible to see all of the content. With the change IG is hoping to stop the dilution of content and increase engagement. However the roll out […]

Beats & Bytes: Music By The Numbers

After being a out of the office for a while there’s no question that this is a week of catching up. But with all of the new friends and conversations I’ve had, it’s also a week of following up and forging forward. There’s nothing like new technology, music, mixing and mingling to spark my […]

Beats & Bytes: Where Music Is Going

The interactive portion of SXSW has flown by. I love #SXSWi but there really isn’t anything like SXSW music. It’s the original reason people came to Austin and although Interactive has stolen some shine, music is still the bedrock of it all. The nights go later, the music is louder, the crowds are rowdier and […]

Using Data and Music to Build Your Brand

Partnering with the right artists helps brands to build consumer trust. Fashion houses and luxury brands have been doing it for decades. Just open a magazine and you’ll find glossy pictures of Leonardo DiCaprio wearing TAG Heuer watches, or turn on the television to see Natalie Portman acting as the face of Dior. In the iPhone age, when […]

Why Your Brand Will Lose Without Artistic Partnerships

Flashback to 20 years ago: American Express wants to cause a stir. So it signs Jerry Seinfeld, fresh from his epic sitcom run, to put together a few clever TV ads and calls it a day. Big-name celebrity sells, and this straightforward partnership is lucrative for both parties. Not anymore. Flash-forward to today: MasterCard wants […]

Music: The Marketer’s Secret Weapon for Targerting Millennials

Millennials are accustomed to being inundated with information. With one of the most desirable target markets dwelling in a digitized world that’s oversaturated with ads and clever promotions, how can marketers grab their attention and get millennials to care about what they’re offering?

4 Ways Music Technology Changes how Brands and the Industry Intersect

As technology evolves, music remains a powerful cultural tool that continually illustrates the real value of that progress for people. For example, festival attendance is on the rise, and many festivals are also offering live streaming services to those who can’t attend.

How to Best Sync Musical Talent with your Event

Music and branded events go hand in hand. From shows to concerts to festivals, the right musical talent can propel a brand’s purpose into the limelight and increase the success of any event. DJ A-Trak’s Bioreactive Concert at SXSW, for example, launched a piece of wearable technology called Lightwave, which measures people’s body temperatures, movements, and excitement. The data […]

How to Make Musical Acts Work in Your Marketing

While brands have long included musical acts in their marketing strategies, the practice has grown both more common and more complex. The days of big-name bands merely endorsing a product or displaying a brand’s banner at concerts are over. Today, relationships between brands and musicians are partnerships, and brands, bands, and fans are winning as a […]