Blogs - Nue Agency

The Brand is Strong

Hip-hop runs the world, it’s a fact. Since I was in high school, artists like Nas, Tupac, and Puffy influenced what I liked, what I wore, and how I carried myself. I got my start in the biz throwing parties and quickly discovered “the X factor” that determines whether an event is a failure […]

The Red Thread

You can’t beat summer weekends in New York, especially when friends, family, and great music are in town. Panorama might have been pounded by thunder and lighting on Friday afternoon, washing away The Weekend, Dua Lipa, and Father John Misty, but we all know summer festivals are a big gamble. Luckily, Sunday’s weather was […]

Swimming with Shark Week

As you know, we’re big fans of theme weeks here at Nue. Fashion Week. Social Media Week. Advertising Week. All the weeks! And this week marks the return of the absolute cult classic, the dondada of the seven-day promotions game: Discovery Channel’s “Shark Week.” They say the music business is the most cutthroat industry in […]

Trip of a Lifetime // Nue Sounds

How do you bounce back from eight days in the desert? You don’t. Staying awake until the sun rose over Massada on the final, crazy night of my “trip of a lifetime” felt like a Herculean accomplishment (as did coming into the office yesterday after landing in New York at 4:30AM). But being surrounded by […]

Power of Yes

There’s a famous Warren Buffet quote that had me stumped for a while: ”The difference between successful people and really successful people is that really successful people say no to almost everything.” Far be it from me to question The Oracle of Omaha, but I think there are exceptions to this rule. That’s why by […]

2018’s Songs Of The Summer

Is it me, or was June the best month of music ever?!? Maybe it’s me. I always need that new-new and I always gravitate towards hot, about-to-pop hits. Ask my mother. My first word was actually “hot.” I know I’m not alone when I say I was obsessed with mixtapes. I started making them for […]

The Independent Spirit

As June wraps up, New York City continues to celebrate its second annual New York Music Month, a program built by the office of Mayor de Blasio to highlight New York’s music & nightlife culture. Last week featured the independent music scene with Indie Week culminating in the A2IM Libera Awards Show. I ended up […]

Greetings from Cannes France

Bonjourno from Cannes Lions. This week is the Cannes Lions Festival. The most glamours gathering of advertisers I have ever attended. This is my first time here and it’s been off to a fantastic start. We started the trip yachting through the south of France over the past few days, exploring both Monte Carlo and […]

June is Music Month

June is New York Music Month, the official citywide celebration of New York City’s music industry, artists, and fans. This new tradition brought on by the De Blasio administration provides a great time to shine a spotlight on NYC’s music scene. As their press release reads – “Organized to coincide with other major NYC music events […]

🎶🌞🚴🏼‍♂️🌻🍉🍹🌊🏄🏼‍♂️🎢🎶

Dear Summer, welcome back! It’s wonderful and very rare to spend a chill holiday weekend at home. I was supposed to head out east but after plans changed I got the chance to have a little staycation here in New York. I forgot how much I love The City on a holiday weekend. Amongst other […]

Voice Recognition Technology

Here at Nue one of the emerging sectors in culture that we are most bullish on is the utilization of voice recognition technology and digital audio. Everyone knows about smart speakers at this point. Over 40 million people in the US now have them and quite clearly it’s an arms race with Google, Apple and […]