Blogs - Nue Agency

Happy Nue Year 💥

All signs point to this being a great era for the music business. More music is being created and consumed than ever before. More artists are touring and the live business as a whole is very healthy. Just look at the biggest player, Live Nation, and their continual growth.The streaming business, although beginning to […]

Nue Year, New Business

I love the optimism at the top of the year. It lasts through January and even into Spring. I probably say this every 365 days, but I’m as excited and passionate about the music business as I’ve ever been. Growth is inevitable as artists take greater control of their careers and brands continue to crack […]

Last Beats & Bytes of 2018!

What December lacks in nice weather and sunlight, it makes up for in reflection. Ripping out that twelfth calendar page always brings a boost of optimism and an eye-opening outlook, what I call “New Year’s magic.” When you do the internal work leading up to the ball drop — the introspection and internalizing, the goal […]

The Curativity Economy

As the year comes to a close, year-end recaps are everywhere you look. With so much content about so much content, how do you know what to pay attention to? One of the top curators of our generation, Tuma Basa, Rap Caviar’s own and now Youtube Music’s finest answers that question with new thinking, using a […]

Nostalgia and Music

As the year wraps up, it’s exciting to peruse various trend reports and year-end outlook posts. They give you an understanding of what thought leaders and institutions think is slated to make the biggest impact in 2019. We combine this data and discussion with our own research to arrive at a fully formulated idea of […]

Nue Sounds

We like to think of ourselves as cultural anthropologists: always in the mix, digging deep for what’s relevant now, and scouring the landscape for what’s next. One of the pluses of Nue’s agency model is that we get to shape shift depending on our clients’ needs and where we see the market heading. The more […]

Friendsgiving

I’m a big holiday person. I love the hallmark holidays because any reason to bring people together is a good reason. Throw in a festive theme with history and tradition and I’m tripling down. Might f*ck around and cop a pet reindeer this year, LOL. Thanksgiving, though, is the be-all, end-all in my family, […]

FNT + Anderson .Paak on CRWN in Los Angeles this week!

I’m headed to Los Angeles this week for a pair of events, but I’m doing so with a heavy heart. What’s happening with the fires — and climate change in general — is terrifying, and I’m bringing nothing but love and solidarity for friends, family, and the most vulnerable during this tough time. We all […]

Rockchain not Blockchain?

This time last year, the Crypto business was all the rage. Fortunes were being made (on paper), infrastructure was being built with abandon, and the market seemed unstoppable. Now, with Q4 breathing down everyone’s neck, the blockchain is one of the year’s biggest disappointments. How did that happen? I published a piece in April, “Rockchain Not […]

Gala Season

The holiday season looms large after Halloween weekend, signalling the start of a very impactful time of year: gala season. For some, it’s nothing but a tax write off. For others, it’s a way to truly give back and connect. Last week, I had the honor of attending the 10th annual POP Gala. Pencils of […]

Rockstar Business Plan

Musicians and brands have a lot in common. At WORLDZ on Thursday, alongside the dance duo Krewella and their esteemed manager, Jake Udell, Nue lead a master class on what brands can learn from musicians. We discussed the artist “roadmap,” how to achieve market share, and the ways in which these ideas converge around the […]