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Jay Z is Music’s Padrino

In Beats + Bytes by Nue Agency

  New York loves a good comeback, or in the case of Webster Hall’s grand re-opening on Wednesday night, two comebacks. Not only did the legendary venue open its newly …

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Market Local, Act Global

In Beats + Bytes by Nue Agency

  There was a time not long ago when “thinking globally” was boardroom gospel. Every marketing idea was an overarching, 30,000-foot strategy designed to attract attention to the world over. …

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The Grass Is Greener

In Beats + Bytes by Nue Agency

Growing up, this week always featured one of my favorite holidays. No, I’m not talking about Passover. I’m talking about 4/20. The Cannabis business is one of the “Nue frontiers” …

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Get GOT

In Beats + Bytes by Nue Agency

If I had to write a two-word marketing mantra for the digital age, it would be this: Be everywhere. Meeting your customers “where they are” is nothing new, but social …

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That Nue New York

In Beats + Bytes by Nue Agency

Wandering around New York this weekend, I realized how much the city continues to change. I’m typically a champion of change, but I catch myself worrying about the Big Apple …

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Video Is The New Black

In Beats + Bytes by Nue Agency

It’s been 22 years since Bill Gates famously framed online marketing in royal terms with three words of wisdom: content is king. The 2010’s clarified this further, with the kings …

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South by South Ex

In Beats + Bytes by Nue Agency

Dear SXSW, I used to love you. You were the ultimate annual jam session, the bridge between music and tech, and the epicenter of innovation. It was so pure, so …