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Music’s ChatGPT Moment

In Beats + Bytes by Nue Agency

April 17, 2024

Back in the day, as a young, hungry agent, I had a rule of thumb: if I heard about a new artist three times in a week, I’d stop whatever I was doing and find a way to introduce myself to that artist or their team. It allowed me to meet and work with a lot of up-and-coming artists and stay on the pulse of what was next.

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Festival Season Has Returned

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This weekend, the festival season officially kicks off with Coachella. We had a strong warm-up with Dreamville last weekend, and J. Cole outdid himself by dropping a surprise album, I Might Delete Later, the night before the fest. That’s a …

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Q1 Music Trend Report

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Heading into Q2 is always a good moment for Spring cleaning and reflection on what’s transpired in the year so far. From my standpoint, the industry is looking solid across the board. The primary way I see music changing is …

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The Great Transformation

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The world has entered an era of transformation. Everywhere I look, there is significant change taking place. Mark Zuckerberg dubbed 2023 the year of great efficiency. We got through it, it was tough, but we are still feeling ripples of …

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The Rise Of The Amateur Sensation

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AI is one of the most transformative technologies of our lifetime and there is a lot of talk about how it will impact music. Although I’ve got a list of areas in which the music business needs help, overall it …

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SXSWin

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I just returned from a few awesome days at SXSW. I had a blast workshopping new ideas, seeing old friends, meeting rising stars, and connecting with colleagues and clients. We generated a heap of new leads and heard about what’s …

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The Rise Of The Amateur Sensation

In Beats + Bytes by Nue Agency

AI is one of the most transformative technologies of our lifetime and there is a lot of talk about how it will impact music. Although I’ve got a list of areas in which the music business needs help, overall it …

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Women Making History this Month

In Beats + Bytes by Nue Agency

March is Women’s History Month, an exciting opportunity to reflect on how far we’ve come as a culture, and how much further we still have to go to achieve true equality at home and abroad. This week, my friend Cynthia …

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New Moon Era

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We are living in a time of great uncertainty, but also great progress. There has not been a successful moon mission since 1972, but last week that changed when SpaceX’s NASA-funded Falcon 9 rocket, Odysseus, landed on the Moon after …

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Musical Artists Crossing Over

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Musicians are a transmissible force that can move into the deep cracks and corners of culture faster and with less friction than any other creative community. That’s why we’re seeing so many artists crossover into other areas of mainstream culture. …

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Play Small To Win Big

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Coming off the Super Bowl and The Grammys – two massive pop culture moments – I’ve been thinking differently. Ratings were up across the board and the Super Bowl was the most watched event in the history of television. Between …

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Music’s Next Big Swing

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There’s a lot happening in the world of music this week. The Clios are tonight, the Grammys are Sunday, and the days in between are slam packed with celebrations for major artists, indies, executives, streaming services, marketers, and law firms. Here’s …

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Music and Brand Marketing’s Biggest Night

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Next Wednesday, January 31st, is what I cheekily like to call “music and brand marketing’s biggest night.” It’s the annual Music Clio Awards aka the Grammys of music advertising. This year, the event has been folded into Grammy Week in …

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Go Time

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2024 is shifting into full gear. I’m looking at the roadmap and it’s power packed. Last weekend kicked off Award Season with The Golden Globes, honoring the best and brightest of 2023 across film & TV. This week focuses on …

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New Year, New Heroes

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We are in need of new heroes. Not just public defenders of the people, but also those with a vision we can all get behind. I feel like this is a big opportunity. We need to help find and develop …