Hot Court Summer 🎾 🔥

In Beats + Bytes by Nue Agency

A long time ago, I made a commitment to myself that, when it comes to sports, I would not be a jack of all trades. My plan was to focus my athletic energy on the one sport I’d have the best shot at playing well for a long period of time.

I know sports and I have my teams. I like going to games. But I love tennis. I love to play, to compete, to study, and to watch. And I love the lifestyle.

Tennis bonds my family together. My parents, in their mid seventies, play three times a week. I want to be like them.

Tennis’ popularity is at an all-time high in America and has become increasingly stylish. There is a magic connection between the flamboyance of streetwear and tennis’ country club flair. Maybe it’s Tyler, The Creator; or Virgil x Serena; or Naomi Osaka; or Anna Wintour’s obsession with Roger Federer. Or maybe it’s the athleisure craze. Who knows? Whatever it is, it’s wicked hot on the court right now.

This is not to suggest that tennis was ever truly niche. The U.S. Open draws the largest attendance of any sporting event in the country. It’s always fun and it’s always chic. But when it comes to new brands in the space, there aren’t many. I can’t tell you how hard it is to find a dope pair of summer tennis sneakers. The traditional equipment has been dominated by old school entities for a long, long time.

It’s time for that to change. Brooklyn-based Furi is an American company with international appeal. Their racquets are the best I’ve ever swung and their vision is starting to take shape with the launch of their website this week.

Furi is coming into the game at just the right time. They’ve got my attention and support, and this week we’re excited to offer a 20% discount for folks interested in checking out their wares. Use code BEATSANDBYTES at check out and make sure to let me know what you cop. Hit me up if you have questions or want to connect with the founders.

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Also published on Medium.