In Beats + Bytes by Nue Agency

Working with artists is one of the most rewarding things I do, because as much as it’s a career, you always get to be a fan, too. As much as we conceive of music as an extremely impactful cultural vessel, it’s also something that we eat, drink, and breathe on a daily basis.

My go-to on a daily basis has always been Hip-Hop. In all of its forms, the Hip-Hop style, swag, art, and mindset have shaped me, so I’ve been overjoyed to see the packaging of Hip-Hop’s 50th Anniversary be so, dare I say, Hip-Hop. Everywhere I turn – from the photo exhibits and 3D galleries, to the old school pioneer appearances and new school market makers – Hip-Hop is showing its truest colors this month. There are commemorative Metrocards, decorated piers, and even Yankee Stadium activations. It has come together in peace, respect, and prosperity the way I hoped it would.

Barbie is getting a lot of credit for its partnerships and messaging, but the Hip-Hop 50 campaign has been one for the books that everyone can share. In fact, that’s a great idea for a coffee table book.

August 11th marks not only a historic moment in Hip-Hop history (the “official origins”) but a chance to look forward to what the next 50 years will look like. While the run-up has focused on memory lane and an inspiring chronicle of the genre’s evolution, the modern day messiahs are soaring to new heights.

Jesse Kirshbaum

Co-Founder of Nue

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Also published on Medium.