Heavy Days

In Beats + Bytes by Nue Agency

This election is weighing on me. It’s weighing on the industry, the country, and the world.

We’re all ready for it to be over. Fortunately, the ending may finally be in sight. There will be frivolous legal battles in the weeks to come, but battle is what we’re going to keep doing regardless of who the president is. The country is so divided right now. It’s a scary reality that we can only hope a new administration will help quell.

2020 has been a trying year. The struggle is far from over, but we have to try to heal and rebuild for 2021. Who’s ready to get in the lab and start thinking about what’s next for our industries?

Music is having a rough one. Sure, there are some positives: the exploding value of publishing; the entrepreneurial spirit growing within artist camps; the rise in brand partnerships, the love affair between music and gaming; the live streaming boom. But there’s simply no replacement (creatively, spiritually, or economically) for the touring, release parties, festivals, and conferences that we all held so dear. All of that revenue and expression is null and void for the foreseeable future. I feel for my venue, touring, agency, and artist colleagues out here. I’m hopeful that this week will signal a new beginning despite staring down the barrel of what will certainly be a cold, cold winter.

We have no choice. We must write new rules to redefine growth and prosperity during the pandemic and beyond.


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