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Music & Sports Collide at SB52

In addition to being a great night in sports, the Super Bowl is the biggest cultural moment for the U.S. market each year. And, of course, music is at the forefront. Here are some of the highlights from SB52… Love him or hate him, Justin Timberlake did his thing with a 15-minute halftime performance designed […]

Beats & Bytes – Music Dominates Social

Another Social Media Week is upon us in NYC. We love this conference. Not only because we’ve been there since the beginning, as both advisor and advocate, but also because it dives deep into social media’s ever changing relevance in various aspects of culture.This year there isn’t much on the topic of music, so we […]

10 Music Marketing Predictions for 2017

Eight percent. The music industry grew 8.1 percent to $3.4 billion in the first half of 2016 and is on pace to expand for the second straight year. That is fantastic news. That means that after a six-year lull we are on track for a comeback. And America loves a comeback. Maybe that’s why the […]

Here is Why Entrepreneurs Everywhere Are Making Meditation an Essential Part of their Daily Routines

I recently learned a new acronym from one of my younger friends: GTI. What sounds like a variety of physical ailment actually stands for “going through it,” or facing a particular stressful or overwhelming time. Part of adulthood is navigating the peaks and valleys of everyday life, and knowing how to recalibrate ourselves after a […]

CRWN: A Conversation With Elliott Wilson & Snoop Dogg

In our 22th CRWN episode to date, the series is coming back to Highline Ballroom on August 8th, as Elliott Wilson interviews Snoop Dogg live at Highline Ballroom. Fresh off his recent album release Coolified, and his headlining tour, The High Road Tour with Wiz Khalifa – Snoop is on top of the world right now with no plans on coming back down. He has a popular […]

CRWN: A Conversation With Elliott Wilson & G-Eazy

On Monday, July 25th in our 21st CRWN episode Elliott Wilson will interview the G-Eazy, at Gramercy Theatre. Doors open @ 7pm, but make sure to get there early as admission is subject to capacity. Be there and witness G-Eazy join the Hip Hop elite and get CRWN’d! Tickets are free to fans on a first come, first serve basis. Filmed in front […]

Why Your Brand Will Lose Without Artistic Partnerships

Flashback to 20 years ago: American Express wants to cause a stir. So it signs Jerry Seinfeld, fresh from his epic sitcom run, to put together a few clever TV ads and calls it a day. Big-name celebrity sells, and this straightforward partnership is lucrative for both parties. Not anymore. Flash-forward to today: MasterCard wants […]

How to Best Sync Musical Talent with your Event

Music and branded events go hand in hand. From shows to concerts to festivals, the right musical talent can propel a brand’s purpose into the limelight and increase the success of any event. DJ A-Trak’s Bioreactive Concert at SXSW, for example, launched a piece of wearable technology called Lightwave, which measures people’s body temperatures, movements, and excitement. The data […]