Snapple Elements is launching its newest line of beverages in an unexpected and refreshing way: with an NFT series. Snapple has partnered with Billboard music artist-to-watch, Tierra Whack; renowned street artist, Bradley Theodore; and digital artist extraordinaire, Glassface, to make the impossible possible. …
Greetings From The City
Today, Clayton and I are bringing our Beats, Bytes & Brands concept from URL to IRL, doing a masterclass on livestreaming on the stage at Social Media Week. Together we designed a power-packed class with tons of insights, how-to’s, and actionable takeaways. …
New Orleans Has a Branding Problem
Where y’at? Because I’m in New Orleans. Well, I was last week… It’s one of the greatest cities in the world. It’s charming and unique, and every time I visit I have an absolute ball. If you like music, food, …
5 Music Brand Marketing Themes That Defined Q1
Recently, I took the opportunity to look back at the major deals 2022 has yielded thus far and highlighted some of the relevant trends. Every month I deep dive into our industry for an Adweek column I co-author with Clayton …
Greenest Week of 2022
Welcome to the Greenest Week of 2022, where 4/20 and Earth Day fall in the same 7-day window and Spring emerges. There’s certainly a lot to appreciate. Since the SAFE Banking Act passed the House (for a fourth time) in …
How Brands Will Define Web 3.0
As Web3 continues to ripple through culture, I’m thinking about what history can teach us in this moment. Similar to the internet’s first two booms (Web1 and Web 2.0), Web3’s growth will be about adoption and usability. The public won’t …
Bad Bunny Takes America
Over Grammy weekend, the winner of the Best Música Urbana Album award wasn’t in Las Vegas, he was in Miami performing before a super sold out crowd for the third night in a row. The post-show party spilled into the …
WaleMania Takes Dallas
Tomorrow I head to Dallas, home of this year’s Wrestlmania. Besides the Super Bowl, Wrestlemania is the biggest single-day sports event of the year. This year, I’ve been tapped by my former client and long-time collaborator, Wale, to help executive …
NFTalks with Music & Water’s Cherie Hu
Spring hasn’t quite sprung in NYC, but we don’t have that problem in my new hometown of Miami 🙂 The Miami scene is going crazy right now. Miami Music Week, Miami Tech Month, and The Miami Tennis Open are all …
Keep It Pro, Not Con
It’s fascinating to see Hollywood’s latest obsession with fallen CEOs and con artists. There’s a barrage of hit shows, ranging from The Tinder Swindler to Inventing Anna, that are dominating the TV discourse. Do we really need docuseries on Elizabeth …
Social Media Warfare
What’s happening in the world is very disturbing. It’s horrific to think we’ve gone from a pandemic to the most devastating European ground war since WWII. Ukraine has shown tremendous resolve in the early days of the invasion, and world …
Genius or jeen-yuhs
How can you not be inspired by Kanye’s album roll out this week?!? Inspired and…confused? Aggravated? Disappointed? As spectators, we’ve been in a tough spot with Ye, who was diagnosed with bipolar disorder in 2017. As a culture, we are …
The Super Bowl of Streaming
As you know, I’m bullish on music livestreams and a big believer in the growth potential of that sector of the industry. Livestreaming has evolved over the past two years, from an afterthought to a key component of every artist’s …
Major Changes for Major Labels
When I was a talent agent and manager, I was often reminded by my record label counterparts that they were the ones sleeping soundly at night, knowing their artists were locked into long-term deals. The labels were bulletproof, while everyone …
Nostalgia is a Genre
New releases have always been the lifeblood of the music business. The pop charts drove the charts, and the anticipation you could build around an artist delivered reliable results. But right now, catalog music is what’s running the industry. Roughly …