Beats + Bytes Archives - Page 29 of 38

‘Ello Governor!

As the Summer wind blew in this weekend, I got excited. Not just to pull out the white linens and seersucker suits, but because it’s festival season in New York again. We’re fortunate to kick things off with the standard-bearer, Governor’s Ball. “Gov Ball,” launched in 2011 by three ambitious young gentlemen from Founders Entertainment, […]

Art and Film and Social Media, Oh My!

What a week it was in NYC. With Frieze, Social Media Week, and the Tribeca Film Festival happening simultaneously, the creative conversations flowed in every direction, everywhere you looked. I may see through a biased lens, but the red threads that wove it all together were music and brands. Once decimated by the digital revolution, […]

Jay Z is Music’s Padrino

New York loves a good comeback, or in the case of Webster Hall’s grand re-opening on Wednesday night, two comebacks. Not only did the legendary venue open its newly renovated doors, but it was also christened by the king of NYC, Jay-Z, and the return of his “B-Sides” concept. It was nothing short of […]

Market Local, Act Global

There was a time not long ago when “thinking globally” was boardroom gospel. Every marketing idea was an overarching, 30,000-foot strategy designed to attract attention to the world over. But the times have changed (again). Now, instead of setting global strategies that activate locally, the marketing world has identified a clear customer desire for […]

The Grass Is Greener

Growing up, this week always featured one of my favorite holidays. No, I’m not talking about Passover. I’m talking about 4/20. The Cannabis business is one of the “Nue frontiers” we are most focused on. I pinch myself when I think about how much we’re working in this amazing sector. There is so much opportunity […]

Phygitally Focused on CRWN & J.Lo

In the early days of the social media boom, musicians were at the forefront of utilizing digital media to amplify their appearances and build awareness around their shows. Now as the quest for likes becomes a way of life, more and more companies are getting in on the act by creating equally enticing standalone events […]

Realizing Nipsey’s Vision

We lost an icon this week. It’s so sad to hear about the sudden passing of Nispey Hussle, an artist, entrepreneur, and motivator in the truest sense of the word. Nispey transcended music. He transcended coasts. He was indie. He was classy. He crossed over. He was everywhere, always on point. His loss is downright […]

Get GOT

If I had to write a two-word marketing mantra for the digital age, it would be this: Be everywhere. Meeting your customers “where they are” is nothing new, but social media has taken it to new heights. If you aren’t everywhere, you aren’t anyone. And brand extensions are increasingly the leading way to accomplish this. […]

That Nue New York

Wandering around New York this weekend, I realized how much the city continues to change. I’m typically a champion of change, but I catch myself worrying about the Big Apple losing its character and, more precisely, its ability to move at the speed of culture. I stopped by opening weekend at Hudson Yards, the new […]

Video Is The New Black

It’s been 22 years since Bill Gates famously framed online marketing in royal terms with three words of wisdom: content is king. The 2010’s clarified this further, with the kings and, more frequently, the queens of content coalescing around one medium in particular: video. But the landscape of the last couple years has proven even […]