Beats + Bytes Archives - Page 30 of 39

Market Local, Act Global

There was a time not long ago when “thinking globally” was boardroom gospel. Every marketing idea was an overarching, 30,000-foot strategy designed to attract attention to the world over. But the times have changed (again). Now, instead of setting global strategies that activate locally, the marketing world has identified a clear customer desire for […]

The Grass Is Greener

Growing up, this week always featured one of my favorite holidays. No, I’m not talking about Passover. I’m talking about 4/20. The Cannabis business is one of the “Nue frontiers” we are most focused on. I pinch myself when I think about how much we’re working in this amazing sector. There is so much opportunity […]

Phygitally Focused on CRWN & J.Lo

In the early days of the social media boom, musicians were at the forefront of utilizing digital media to amplify their appearances and build awareness around their shows. Now as the quest for likes becomes a way of life, more and more companies are getting in on the act by creating equally enticing standalone events […]

Realizing Nipsey’s Vision

We lost an icon this week. It’s so sad to hear about the sudden passing of Nispey Hussle, an artist, entrepreneur, and motivator in the truest sense of the word. Nispey transcended music. He transcended coasts. He was indie. He was classy. He crossed over. He was everywhere, always on point. His loss is downright […]

Get GOT

If I had to write a two-word marketing mantra for the digital age, it would be this: Be everywhere. Meeting your customers “where they are” is nothing new, but social media has taken it to new heights. If you aren’t everywhere, you aren’t anyone. And brand extensions are increasingly the leading way to accomplish this. […]

That Nue New York

Wandering around New York this weekend, I realized how much the city continues to change. I’m typically a champion of change, but I catch myself worrying about the Big Apple losing its character and, more precisely, its ability to move at the speed of culture. I stopped by opening weekend at Hudson Yards, the new […]

Video Is The New Black

It’s been 22 years since Bill Gates famously framed online marketing in royal terms with three words of wisdom: content is king. The 2010’s clarified this further, with the kings and, more frequently, the queens of content coalescing around one medium in particular: video. But the landscape of the last couple years has proven even […]

South by South Ex

Dear SXSW, I used to love you. You were the ultimate annual jam session, the bridge between music and tech, and the epicenter of innovation. It was so pure, so limitless. I would whisper sweet nothings into your warm Austin nights and watch magical dreams come to life. Twitter launched with you. So did Foursquare. […]

Inclusive & Exclusive Event Marketing

It was interesting to read about the evolution of the Vanity Fair Oscar Party in the Sunday Styles this weekend. Already the Oscars’ most daunting door to beat down, the event is now more exclusive than ever, only there’s a workaround: access granted through brands. Marriott was a headline sponsor this year and allowed two […]

The Real Guitar Hero

This weekend I had the privilege of seeing Gary Clark Jr. perform on SNL, one of the most coveted milestones for a musician. The SNL stage is not only historically iconic, it also feels more relevant than it’s been in a decade. I first met Gary when he signed to Warner Brothers in 2013. Even […]