I haven’t lived in California since my mid-twenties. That was before Nue Agency was in full effect, before my brother Alex and I were in business together, and before I knew what I now know. It was also before I …
Short Form Takeover
People’s attention spans are proven to be shorter than ever, which is why it’s no surprise that short-form video continues to gain traction. No, I’m not talking about Quibi. Without any “hits,” the platform feels dead in year 1. Chalk …
2020: What’s Next?
I’ve been away for a while. I took some time off from the newsletter to think and reflect. The world has changed and is never going back to what it once was. We must remind ourselves that with great change …
Newsletter Culture 📈
Newsletters are an important part of my morning. I subscribe to a dozen or so daily blasts that keep me well informed. Some, like MusicRedef, aggregate news. Others report the news. And folks like Cherrie Hu and Dan Runcie deliver …
Building Content Brands In The Pandemic
The world of content has changed. What didn’t work pre-covid might be a smash success in 2020. Live stream concerts, virtual world conferences, zoom salons, XR happy hours… it’s a new world and many of the changes will stick around …
The Stream to Wellbeing
There is no question that anxiety is high in the world right now. Everything changed overnight, the path forward remains unclear, and day-to-day life continues to be extremely volatile, leaving many folks hurting. In response, many of us are on …
Sports Are Back! For Now…
Like all of you, we at Nue are trying to figure out how to make things work in these crazy times. Every block I walk in New York right now has pop-up restaurants. They may be serving at half capacity, …
Bands, Brands and Billions
Every brand needs to think like an artist and every artist needs to think like a brand. With a background as a talent agent, I’m quite familiar with what it takes to find, develop, and nurture artists early on in …
TikTok On The Clock
The world is changing before our eyes. Things are not going back to how they were. The line between “next” and “now” is completely blurred. So now more than ever, it’s important to have insight and catch trends early. Naturally, …
Same Year, New Me
This week marked my 41st orbit around the sun and my what a 366 days it was (leap year gang). I must say I’m humbled to bare witness to the life-affirming changes the world is undergoing. Professional highlights from the …
Summer Revolution
The creatives’ juices are flowing. New ideas are beginning to blossom. Music is starting to connect again and feel raw. The soundtrack to summer is taking shape. I’m seeing a burst of fresh apps, products, and companies, which is huge. …
Fire In Little Africa
Donald Trump tried to strike a match in Tulsa this weekend but it completely backfired thanks in part to the power of TikTok and the fans of K-pop sensations such as BTS and Blackpink. Those pesky “TikTok teens,” as media …
Why Quarantine Killed Creativity
When the world hit pandemic pause, it seemed like a great time to focus on creating would emerge. But did it? The answer is complicated. Artists are used to going to the studio and being in the room with their …
Redefining 2020
REDEFINING 2020 6.10.20 / Jesse Kirshbaum Let’s reframe this year. 2020 was the start of a new decade: The Roaring 2020’s! It was supposed to be different. It was supposed to be about clarity. It was supposed to be about …
Black Out Tuesday
Yesterday, the music business pressed pause in solidarity. The collective action was intended to create space for reflection and, as Killer Mike so eloquently put it, “to plot, plan, strategize, organize, and mobilize.” What’s happening in the world is infuriating. It …