Beats + Bytes Archives - Page 14 of 39

Do Everything Better With Music

I’m a huge believer in the power of music, and I learned at an early age that music makes everything better. When I was throwing weekly parties in high school, I realized what made the event really memorable was a great soundtrack. And when I became high school president, I added music to the daily […]

Advanced Marketing

Marketing as a medium has changed. The marketing tactics of the past, won’t get the job done in a world with 60K new songs dropping a day on the major streaming services (even more on Youtube), and more competition than ever competing for your mind in the attention economy in every direction, both in physical […]

Latin Music Takeover

We’re right in the heart of Hispanic Heritage Month, which traditionally runs from September 15th to October 15th. But being engaged to a Latina and living in Miami, every month is Hispanic Heritage month in my house. On a national scale, Hispanic culture and its many miracles have clearly entered the American mainstream. The Latino […]

A Playlist Is Not A Marketing Plan

In the latest edition of our Beats, Bytes and Brands column for Adweek, Clay Durant and I address the art of playlists and how they pertain to brand marketing. In a world where there is more content being released than ever, curation is regaining its standing as the arbiter of cool. We realize playlists are […]

Brandweek, Best Week 🌴

Back to work vibes are in the air this week nationwide. I love this time of year. For the next few months, everyone is off the beach, out of their shell, and looking to finish the year as strong as possible. The bell for the 4th quarter is about to ring true. My nomadic Summer […]

Game Set Match

Every year, I give up The Playa for the Vineyard. I’m glad to be back out on Martha’s, surrounded by loved ones and playing a helluva lot of tennis. I’m trying to take a week away from trends, so today’s newsletter is about tennis and tennis only. I love tennis, which is ironic considering love […]

Why Are We Developing Virtual Performers and Not Artists?

Every time I turn around, I see another story about “robots” taking over the music business. I usually look to Asia to see where trends are going. So it’s wild seeing Japan, Korea, and China all very focused on creating virtual stars. This week, Sony Japan announced the launch of the largest virtual talent development and […]

Friends With Benefits Festival

FWB FEST was the event of the season! It wasn’t simply a conference or a music festival, it was a moment in history that won’t soon be forgotten. I don’t believe this would have worked quite the same 12 months ago. The vibe would have been too nuevo rich and attracted a crowd that would have […]

Four Music Trends That Defined the Second Quarter of 2022

In the latest edition of “Beats, Bytes & Brands,” my monthly Adweek column with Clayton Durant, we break down the four music trends that defined the second quarter and the brands that lead the charge: 1. Curation of Sonic Identities to Own Ear Share: As audio content continues to grow in relevance, more and more brands are […]

The Next Great Companies Are Coming!

The Next Great Companies are coming! Nue Agency has worked at the intersection of entertainment, tech, and brand marketing since its inception. We think about entertainment as key to storytelling, and music and entertainers as the driving force in the creator economy. More than other influencers, musicians bring art that spans genres and communities, and […]