Blogs - Nue Agency

Q2 Music Industry Trends, Insights, and Sentiments

What a year! Can you believe we are halfway done? Here are some themes we saw in Q2: Music Business Outperforms NASDAQ and the DowAs Q1 earnings wrapped, companies ONCE AGAIN delivered much better profitability than street expectations, but music business stocks, specifically, outperformed the NASDAQ and The Dow this quarter. The Music “Harvesting” ContinuesLabels […]

On Broadway

Good morning. Hope you had a nice Juneteenth holiday. Amazon Music and Kendrick Lamar (& Friends) pulled off a beautiful event to commemorate the holiday yesterday. The Pop Out was a remarkable show of the strength of the Los Angeles community. This past weekend was The Tonys. There is really nothing better than dinner and a show. […]

Creators > Influencers

Influencer marketing has become an integral part of the promotional mix these days. However, I’ve noticed that some of the influencers are losing the plot. Having striking eye lashes or the most ripped shoulders on Earth doesn’t make you a health and wellness guru. I’m being harsh, but I’m also saying that it feels like […]

The Changing Media Landscape

Greetings from 10,000 feet in the sky. I’m leaving Utah headed for New York City, coming off a very inspiring few days at the 15th PTTOW. This is a gathering of some of the brightest minds in marketing as well as top level CMOs. It’s a great place to exchange ideas, get out of your […]

Party With A Purpose

June is about to be in full bloom. As soon as I touch down in NYC next week, I’m looking at Tribeca Film Festival premieres, NY Tech Week, NYC Music Month, Governors Ball, The Music Managers Forum Summit, Indieweek, and the overall glory of New York in June. There are all sorts of exciting ways to […]

Soundtrack of Summer

Summer is here, and as we head into Memorial Day weekend, we can officially kick off the Summer of 2024. There’s a lot to look forward to this summer. Some key themes are going to be: NYC’s Music Month & Indie Week, Tribeca Film Festival, Cannes Lions, the BET Awards, Summer music festivals, and live sports (from […]

We Will Dance Again

This month an exhibit opened in NYC called “The Moment The Music Stopped”. The exhibit brings us through the in-depth story of what happened at the Novo Music Festival in Israel and its larger impact on the world and on music. This installation stands in remembrance of the tragic events that unfolded during the Nova Music […]

The Music & Brands Report Recap

May 1, 2024 Over the weekend, I engulfed myself in a series of articles and videos. The SponsorUnited Brands and Top Music Artists 2023/2024 report was perhaps the most fascinating. It is filled with interesting insights that I tried to summarize and internalize below.

Music’s ChatGPT Moment

April 17, 2024 Back in the day, as a young, hungry agent, I had a rule of thumb: if I heard about a new artist three times in a week, I’d stop whatever I was doing and find a way to introduce myself to that artist or their team. It allowed me to meet and work with a lot of up-and-coming artists and stay on the pulse of what was next.

Festival Season Has Returned

This weekend, the festival season officially kicks off with Coachella. We had a strong warm-up with Dreamville last weekend, and J. Cole outdid himself by dropping a surprise album, I Might Delete Later, the night before the fest. That’s a next-level marketing stunt and shows how non-artist driven festivals can’t compete with true fandom when […]

Q1 Music Trend Report

Heading into Q2 is always a good moment for Spring cleaning and reflection on what’s transpired in the year so far. From my standpoint, the industry is looking solid across the board. The primary way I see music changing is through perceived value. During the early 2000s, music was viewed as free by consumers. Now, […]