Blogs - Nue Agency

The Green Rush

This biggest growth opportunity I’ve seen this year has been in the cannabis market. Legalization and its myriad health benefits are beyond encouraging, but as a marketer, the brand-building potential is what gets me most excited. The early days of the “Green Rush” were all about getting the products right. Then came distribution and getting […]

Musicians As Marketers

One of the most challenging aspects of the transition Nue went through — from representing artists to representing brands — was suddenly having to turn down profitable clients, emerging artists, and the opportunities we had previously found so appealing. We went from wanting the 50 Cent’s to wanting the Forbes 500’s, and we knew we […]

Context Is Key

In the modern media age, the great debate has always been content vs. distribution. Is it the product or how powerfully it’s broadcast? Is it the medium or the message? But the days of having to answer that question alone are coming to an end. There is more amazing content being created than ever before, […]

We’re Big MMA Fans

There was a lot of buzz in the biz last week about the Music Modernization Act passing the Senate by unanimous consent. As the dynamics of the industry shift, so, too, must the rules of engagement. The MMA is complex, but the debate breaks down along these basic lines: artists, producers, and engineers are for it while […]

Ideas Exchange

“If I have a dollar and you have a dollar and we exchange dollars,” Kanye West once mused, “we’d each have one dollar. But if I have an idea and you have an idea and we exchange ideas, we’d each have two ideas.” I love a good idea exchange. Brainstorms are where clarity comes and […]

Fashion x Music

Fashion Week is in full gear and it’s always an inspiring time in the city. The fashionistas serve up sartorial sensations while brands flex experiential muscle to connect with consumers. A lot of events rely heavily on musicians, artists, and the broader creative culture, which makes for some of the year’s most dynamic days […]

4th Quarter Mode

For some it’s back to school vibes again in the air! As the Summer concludes, it’s time to for others to flip into 4th quarter mode. I know I spent my last few weeks living up Summer. Even though this holiday weekend I did it a very un-New York way: by staying in New […]

Last Beats & Bytes of the Summer

As the dog days of August race to an end, I’m blown away by how much has changed. Summer 2018 was packed with personal growth, eye-opening adventures, and lots of extended hours. I get the feeling that we’re all collectively bringing the music business back to its glory days. But you don’t only see […]

The Brand is Strong

Hip-hop runs the world, it’s a fact. Since I was in high school, artists like Nas, Tupac, and Puffy influenced what I liked, what I wore, and how I carried myself. I got my start in the biz throwing parties and quickly discovered “the X factor” that determines whether an event is a failure […]

The Red Thread

You can’t beat summer weekends in New York, especially when friends, family, and great music are in town. Panorama might have been pounded by thunder and lighting on Friday afternoon, washing away The Weekend, Dua Lipa, and Father John Misty, but we all know summer festivals are a big gamble. Luckily, Sunday’s weather was […]

Swimming with Shark Week

As you know, we’re big fans of theme weeks here at Nue. Fashion Week. Social Media Week. Advertising Week. All the weeks! And this week marks the return of the absolute cult classic, the dondada of the seven-day promotions game: Discovery Channel’s “Shark Week.” They say the music business is the most cutthroat industry in […]