Blogs - Nue Agency

Get GOT

If I had to write a two-word marketing mantra for the digital age, it would be this: Be everywhere. Meeting your customers “where they are” is nothing new, but social media has taken it to new heights. If you aren’t everywhere, you aren’t anyone. And brand extensions are increasingly the leading way to accomplish this. […]

That Nue New York

Wandering around New York this weekend, I realized how much the city continues to change. I’m typically a champion of change, but I catch myself worrying about the Big Apple losing its character and, more precisely, its ability to move at the speed of culture. I stopped by opening weekend at Hudson Yards, the new […]

Video Is The New Black

It’s been 22 years since Bill Gates famously framed online marketing in royal terms with three words of wisdom: content is king. The 2010’s clarified this further, with the kings and, more frequently, the queens of content coalescing around one medium in particular: video. But the landscape of the last couple years has proven even […]

South by South Ex

Dear SXSW, I used to love you. You were the ultimate annual jam session, the bridge between music and tech, and the epicenter of innovation. It was so pure, so limitless. I would whisper sweet nothings into your warm Austin nights and watch magical dreams come to life. Twitter launched with you. So did Foursquare. […]

Inclusive & Exclusive Event Marketing

It was interesting to read about the evolution of the Vanity Fair Oscar Party in the Sunday Styles this weekend. Already the Oscars’ most daunting door to beat down, the event is now more exclusive than ever, only there’s a workaround: access granted through brands. Marriott was a headline sponsor this year and allowed two […]

The Real Guitar Hero

This weekend I had the privilege of seeing Gary Clark Jr. perform on SNL, one of the most coveted milestones for a musician. The SNL stage is not only historically iconic, it also feels more relevant than it’s been in a decade. I first met Gary when he signed to Warner Brothers in 2013. Even […]

No More Parties In L.A.

Last night we partied on Mulholland Drive for Khalid’s 21st birthday, and we did it in 21st century fashion. The Nue family provided an exclusive, behind-the-scenes look at the bash for our client, Live.me, and their global audience of 20 million active users. The self-described “best social platform for creating and viewing live videos” requires […]

GRAMMY Weekend 2019

Now that the Super Bowl is over, industry focus shifts from Atlanta to the Grammys this weekend in L.A. Although the awards themselves don’t feel particularly relevant, “Grammy week” is always a big moment for the music business as the stars and their camps align in one place. It’s fun when a client is nominated […]

No Biz Like CannaBiz

The largest growth opportunity in my world right now is the Cannabiz, so much so that I’m willing to bet on New York and New Jersey being recreationally legal in 2019. My gut tells me that by 2021, the whole country will follow suit. The word is “revolution.” It’s like watching prohibition get rewritten for […]

Super Bowl Halftime Thoughts

I’m taking the newsletter in a different direction this week. Typically I focus on what’s happening with Nue but there’s something I’ve been grappling with lately and I want to start a dialogue about it. I love Colin Kaepernick and have even had the privilege of working out next to him regularly at the gym. […]

Hotels as Music Businesses?

I had the privilege of attending the W Music Summit last week in Austin, TX. The Summit, lead by Pablo Henderson, shed light on how W intends to enhance its brand through music. From a newly minted record label (W Records) to on-site music studios (Sound Suites, to a music festival concept (Wake Up Call) […]