Flashback to 20 years ago: American Express wants to cause a stir. So it signs Jerry Seinfeld, fresh from his epic sitcom run, to put together a few clever TV ads and calls it a day. Big-name celebrity sells, and …
Music: The Marketer’s Secret Weapon for Targerting Millennials
Millennials are accustomed to being inundated with information. With one of the most desirable target markets dwelling in a digitized world that’s oversaturated with ads and clever promotions, how can marketers grab their attention and get millennials to care about what they’re offering?
4 Ways Music Technology Changes how Brands and the Industry Intersect
As technology evolves, music remains a powerful cultural tool that continually illustrates the real value of that progress for people. For example, festival attendance is on the rise, and many festivals are also offering live streaming services to those who can’t attend.
How to Best Sync Musical Talent with your Event
Music and branded events go hand in hand. From shows to concerts to festivals, the right musical talent can propel a brand’s purpose into the limelight and increase the success of any event. DJ A-Trak’s Bioreactive Concert at SXSW, for …
How to Make Musical Acts Work in Your Marketing
While brands have long included musical acts in their marketing strategies, the practice has grown both more common and more complex. The days of big-name bands merely endorsing a product or displaying a brand’s banner at concerts are over. Today, relationships …