Blogs - Nue Agency

IP-NOpe

First, we saw my friends at WeWork hold back their IPO. Next, Peloton took their shot and tumbled right out of the gate. Then, top-tier talent agency William Morris / Endeavor had to pump the breaks on their IPO plans for a second time in 10 months.I’ve been watching this closely and Friday I was […]

Programming Music Buying 📊🎶⤴️

It’s Advertising Week in New York, so you can imagine how busy it is. It feels like every brand marketer in the game is in town. Everyone has their agenda and is pushing their current platform or thesis. I’m listening, taking notes and, of course, hustling on behalf of our clients. But it feels like […]

Is Cancel Culture Canceling Culture?

The end of the year and the decade are insight, and I know because I’ve got 20/20 vision (cue groans from live studio audience). So, in the spirit of a Nue season approaching, I’m focusing on dropping labels. And no, I don’t mean record labels. It’s hard to put anybody in a box these […]

A Whole New WORLDZ

Greetings from California. Today kicks off WORLDZ. WORLDZ is a platform like none other. It’s been defined by some as the Harvard of culture. It’s always a worthwhile gathering where many of the best and brightest brand marketers investing in culture come together to exchange ideas. It’s only done with a flair that makes […]

A Journey Across America 🐍🇺🇸🎶

Of all the fascinating musician stories this summer, one of the most breathtaking has been Mike Posner’s walk across America. On March 1st, Mike set out to go coast to coast on foot. He started in Asbury Park on the edge of the Atlantic Ocean and began releasing all types of content, from videos […]

#BansOffMyBody

It’s a hard time right now. The Amazon is burning in real-time. Global warming is causing environmental disaster after environmental disaster. Pollution is contaminating our oceans and eroding our ozone. Babies are being separated from their families at the border. Horrible mass shootings and acts of hate continue to plague the country. Big […]

Jay Running Plays

I’m back in a New York state of mind after a week in the Vineyard relaxing with my feet in the sand. It honestly felt too short. Now I’m playing catch-up before we head into Labor Day. August is weird for workaholics. A lot happened in the world of sports the past week. As […]

Vacation Mode

Greetings from Marthas Vineyard. After two delays and having to give back two days because of work… I finally made it to my favorite place in the world and starting today, I’m switching over to vacation mode for at least a week. Every year around this time, i choose the Vineyard over the Playa. One […]

Woodstock’s Debacle

I spent the weekend outside Bethel, home of the original Woodstock, at Silent G Farms, which got me thinking about how wild the unraveling of Woodstock 50 is. The Woodstock 50 announcement came out of nowhere. It was a great headline that got immediate traction. It cut through the noise and became one of the […]

The Great Chart Debate

It was quite a week. From the passionate, heated debates at RapCon to flying into Chicago to work with some of the country’s brightest cultural brand marketers and up-and-coming artists, the depth of my conversations was vast and all centered around the state of the industry. One of the biggest stories in music this […]

NYC Is Heatin’ Up 🔥

I can’t tell what was hotter last week: the Internet or New York City. I was bummed that OZY Fest in Central Park was canceled due to the heat although it was obviously the right call. What a dope concept: thought leaders, musicians, celebrity chefs, and sports stars all in one “idea gumbo.” Maybe next […]