Blogs - Nue Agency

Week Of Greatness

As you know by now, I’m a big fan of “weeks.” From Social Media Week to Brandweek and every week in between, these extended marketing and info-sharing gatherings are a great way to concentrate efforts around central themes. But this week is the best week of all. I’m not talking about the combination of […]

Good Art Chill 🎭❄️

Greetings from Chicago where I’m working remotely this week. Like Sinatra said, “it’s my kind of town!”But last weekend I had a night to remember in New York. I finally checked out David Byrne’s American Utopia on Broadway at the Hudson Theatre. At this point, I’ve seen the show in multiple interactions — from festival […]

A Beautiful Collaboration

Nue lives at the intersection of music, technology, and brands. We love entrepreneurs and we’ve designed the agency to help both artists and brands thrive in that environment. That’s why we are particularly excited about a new partnership that was announced this week between Kesha and HipDot. HipDot is a beauty brand that creates […]

California Love 🌴

Pac and Dre said it best: “California…knows how to party.” I think I proved it this past week. Coming off an awesome shoot with Foot Locker for their Week of Greatness campaign (sneaker commercial of the year!) and a weekend exploring ComplexCon (the Super Bowl of culture), I’ve been on the West Coast playing hard […]

The Business of Culture

“Culture” is one of the most overused buzzwords of the decade. By definition, culture is “the arts and other manifestations of human intellectual achievement regarded collectively; the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.” Colloquially, however, the word has become a catch-all for anything relevant or hip. […]

Partying with a Purpose

Legendary Motown-era talent executive, Suzanne de Passe, once told me, “it’s important to do good, especially as you are doing well.” This is one of the reasons I love the 4th quarter. The charity galas are kicking into gear and I’m glad to have the opportunity to give back. There’s no better feeling than […]

Music Marketing 20/20

This week we hosted one of my favorite CRWN episodes to date. The guest was none other than Wale. Wale and I go way back — before his Rick Ross and Mark Ronson days — and it’s awesome to see him at #1 on the Billboard hip-hop and radio airplay charts with this single, “On […]

Songs that Shook 🇺🇸

We typically do our CRWN series with the hottest artists when they’re at their most relevant. But when it comes to Amir “Questlove” Thompson and Tariq “Black Thought” Trotter of The Roots, that’s tough to do. They’re always reaching new heights and finding ways to make an impact. These guys stay working. Case in point: […]

IP-NOpe

First, we saw my friends at WeWork hold back their IPO. Next, Peloton took their shot and tumbled right out of the gate. Then, top-tier talent agency William Morris / Endeavor had to pump the breaks on their IPO plans for a second time in 10 months.I’ve been watching this closely and Friday I was […]

Programming Music Buying 📊🎶⤴️

It’s Advertising Week in New York, so you can imagine how busy it is. It feels like every brand marketer in the game is in town. Everyone has their agenda and is pushing their current platform or thesis. I’m listening, taking notes and, of course, hustling on behalf of our clients. But it feels like […]

Is Cancel Culture Canceling Culture?

The end of the year and the decade are insight, and I know because I’ve got 20/20 vision (cue groans from live studio audience). So, in the spirit of a Nue season approaching, I’m focusing on dropping labels. And no, I don’t mean record labels. It’s hard to put anybody in a box these […]