Nue lives at the intersection of music, technology, and brands. We love entrepreneurs and we’ve designed the agency to help both artists and brands thrive in that environment. That’s why we are particularly excited about a new partnership that was announced this week between Kesha and HipDot. HipDot is a beauty brand that creates vegan and cruelty-free makeup and beauty products at an affordable price. They are known for their dreamy, vibrant eyeshadow palettes and to-die-for formulas.
We see what’s happening with this space, especially with stars taking ownership of their brands and partnering with responsible, tech-savvy partners. From Rihanna and Fendi to ColourPop and Kylie, this is BIG business and HipDot knows that. They see themselves as a tech company as much as a makeup producer. They understand target marketing and built a top-notch team with designers from Tom Ford & Pat McGrath. They have some exciting things in the pipeline.
When we met over lunch with Rachel Springate and Assia Grazoioli, founders of the VC, Music Capital, we discussed the potential in this space for the right artists. They told us about their portfolio companies and HipDot struck a chord.
Kesha is an artist we have known since her “Tik Tok” days. That was her first smash! She and Mike Posner were labelmates so we got to see her on a bunch of gigs. By chance, in more recent years, her management and Nue’s offices were on the same floor. Chalk that up to destiny, relationships, trust, and data. Now, after a year of mind melding, something special is finally on the way. I’ll let them tell the story when they’re ready!
What I can tell you is this: Kesha Rose Beauty consists of a 12-pan eyeshadow palette, two dual-ended waterproof liquid eyeliner pens, a lipstick, and lipgloss. The launch date is set for December 3rd on the HipDot website, a month before the release of her new album, The High Road, in January 2020. Perfect timing for the gift-giving season!
There’s more info here. Go support two great brands taking a chance and collaborating. Pre-order it today!